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How Zepto’s Brand Engine Keeps Its 10-Minute Promise Alive

By early 2021, India’s online grocery market had reached an inflexion point. The initial challenge, persuading consumers to buy from…

yesterday 2

Inc42

Meha Agarwal

GenAI Gives Smart Glasses New Hope, But Is The Indian Market Even Ready?

Have you heard the whispers in the corridors of the tech sphere?  Smart glasses have turned smarter. In fact, they’re…

previous day 10

Inc42

Tapanjana Rudra

Urban Company’s Moment Of Truth Is Here

Amid this cacophony of startup IPOs, all eyes are on Urban Company’ public listing, which has grabbed the spotlight not…

previous day 10

Inc42

Gargi Sarkar

PharmEasy’s Uneasy State

Here’s a curious thought for you this Sunday: Whenever a startup acquires a legacy firm or a bigger player, it…

sunday 20

Inc42

Bismah Malik

Astrotalk Plans Offline Stores: Inside Astrology Giant’s Big Bet Before IPO

India’s passion for celestial bodies goes back thousands of years and, as ancient legends of the land professed and practised…

12.09.2025 1

Inc42

Bismah Malik

Blinkit, Zepto, Instamart Turn Into D2C Ad Hotspots In Festive Season Rush

Every time you look to source your daily consumables from a quick commerce platform, you are offered a host of…

11.09.2025 3

Inc42

Bismah Malik

Can PhysicsWallah Break The Indian Edtech Jinx With A Blockbuster IPO?

PhysicsWallah (PW) has refiled its draft IPO papers with the market regulator SEBI, setting the stage for a massive INR…

11.09.2025 3

Inc42

Debarghya Sil