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A Day Late And A Dollar Short: Zepto Fixes Unit Economics, But What About Profitability?

Earlier this week, Zepto filed its updated draft red herring prospectus (UDRHP) with the market regulator SEBI. The startup intends…

yesterday 6

Inc42

Anjali j

ZEE5’s FIFA World Cup Gamble All Set For Litmus Test

Indian football fans were worried till just a few days ago that the 2026 FIFA World Cup might just be…

yesterday 10

Inc42

Ankush Das

Who Gets Hired In An AI-First World?

Ever since they have been around, technology companies hired for pedigree, technical depth, experience and execution speed. But, with AI…

yesterday 10

Inc42

Bismah m

Glam On Demand: Making Sense Of The 15-Minute At-Home Beauty Boom

Forget quick commerce or instant househelp services — instant at-home beauty is looking like the next big thing in the…

previous day 10

Inc42

Palak s

When AI Is Your Shopping Wingman

The familiar ritual of seeking a friend’s opinion and scrolling through endless product listings before making an online purchase is…

previous day 10

Inc42

Ankush Das

How AI Is Taking Over The Director’s Chair

For decades, the industry operated one-dimensionally, with large production houses controlling access to expensive cameras and movies requiring...

monday 10

Inc42

Debarghya s

India’s First Microdrama IPO Arrives, But Will Investors Tune In?

Thus far, India’s startup IPO story has mostly remained dominated by startups in sectors like ecommerce, fintech and SaaS. But…

monday 10

Inc42

Bismah m

Ola Consumer’s Race Against Time

In the summer of 2021, Bhavish Aggarwal was arguably India’s most audacious tech entrepreneur. Ola Cabs (now Ola Consumer), the…

07.06.2026 10

Inc42

Team Inc42

The AI Bill Is Coming Due: GitHub’s Copilot Move Has Startups On Alert

From June 1, the code repository platform GitHub moved its Copilot AI-coding assistant from a flat subscription-based model to a…

05.06.2026 10

Inc42

Lokesh c

How The Hindware-Google Verdict Will Shape Advertising In The AI Age

In a landmark judgement, the Delhi High Court (HC) imposed a fine of ₹30 Lakh on search and AI giant…

04.06.2026 10

Inc42

Ankush Das

Cracking The Enterprise AI Sales Code

When Praveer Kochhar, the cofounder of KOGO AI, an enterprise AI platform, was asked about his first enterprise deal, he…

03.06.2026 2

Inc42

Meha a

D2C Goes On A Short Break

Open Zepto, Blinkit, or Swiggy Instamart right now, and you’ll notice something unusual. Instead of pushing everyday essentials, these platforms…

02.06.2026 10

Inc42

Akshit p

Can PhysicsWallah Be Both Educator & Lender?

In a move that echoes a controversial chapter in India’s edtech history, PhysicsWallah (PW) is betting big on student financing.…

01.06.2026 30

Inc42

Akshit Pushkarna

Real Money Gaming’s GST Soup: Beating A Dead Horse

Death by a thousand cuts. That’s perhaps the most fitting way to describe the state of India’s real-money gaming (RMG)…

31.05.2026 10

Inc42

Gargi Sarkar

Behind Awfis’ Premiumisation Bid To Capture The GCC Boom

Since becoming the first new-age coworking space provider to list in India, Awfis has steadily grown its top line while…

30.05.2026 20

Inc42

Gaurav Bagur

Why Airtel’s Priority Postpaid Plan Triggered A Net Neutrality Debate

Airtel finds itself into a familiar battleground – the net neutrality debate. India’s second largest telecom operator stirred up the…

29.05.2026 20

Inc42

Team Inc42

India’s Sovereign AI Reality Check

India was quick to respond to Sam Altman when he underestimated the country’s ability to build something even remotely comparable…

27.05.2026 20

Inc42

Ankush Das

The Personality Rights Battle: When Startup Founders Become Celebrities

For most of India’s legal history, personality rights were concerns largely reserved for film stars and cricketers. Amitabh Bachchan went…

26.05.2026 20

Inc42

Lokesh Choudhary

The D2C Math Is Breaking: West Asia War Forces Brands Into Repricing Mode

In the last few years, the world has adapted to new waves of uncertainty. From Covid to various economic slowdowns…

26.05.2026 20

Inc42

Palak Sharma

Beyond Instant: India’s Coffee Awakening

Every few years, the coffee market transitions towards a new trend or niche in the search of finding the next…

26.05.2026 20

Inc42

Palak Sharma

Why Swiggy Failed The Shareholder Litmus Test

In October last year, Swiggy CEO Sriharsha Majety called Instamart’s shift to an inventory-led model an eventuality. That conviction, it…

25.05.2026 20

Inc42

Debarghya Sil

Can India’s Ride-Hailing Economy Survive The Fuel Shock?

The prolonged crude oil crisis due to the US-Iran war is raising bigger questions for Uber, Rapido, Ola Cabs and…

24.05.2026 10

Inc42

Debarghya s

FIFA’s India Streaming Stalemate

The FIFA World Cup 2026 begins on June 11. But barely days before the tournament kicks off, Indian fans still…

24.05.2026 30

Inc42

Ankush Das

Why Forward Deployed Engineers Are Becoming AI’s Hottest Jobs

As enterprises prepare to deploy AI agents across customer support, operations, finance, logistics and internal workflows, companies are realising...

23.05.2026 20

Inc42

Bismah m

Can Cashfree’s SME And Cross-Border Bets Solve Its Profitability Puzzle?

The past two years have seen a rush for payments licences in India. The Reserve Bank of India (RBI) has…

23.05.2026 20

Inc42

Ankush Das

Agent Traps: Enterprise Agentic AI Wave Brings In New Threats

In April 2026, Vercel, a cloud application deployment platform, disclosed a security incident that did not originate within its own…

21.05.2026 20

Inc42

Lokesh c

Haryana’s New Aggregator Rules: What It Means For Delivery And Ride-Hailing Platforms?

What began as a draft notification published in the Haryana Government Gazette in December last year has now become a…

21.05.2026 20

Inc42

Shraddha g

Inside ixigo’s Agentic AI Travel Push

The travel app has barely changed in over a decade. You search. You scroll endlessly through filters. You open five…

20.05.2026 20

Inc42

Ankush Das

The Hidden Dollar Drain Behind India’s AI Rush

India’s AI boom may be quietly creating its next major dollar outflow problem. As startups and enterprises rush to embed…

20.05.2026 20

Inc42

Ankush Das

AI Jobpocalypse Or Market Correction?

Ever since OpenAI’s ChatGPT revealed itself to the world in 2022, the internet has been flooded with speculation about AI…

20.05.2026 8

Inc42

Meha a

India’s Swiss Watch Challengers

On April 10, the Prime Minister was spotted wearing a wristwatch adorned with a tiger motif that immediately drew the…

19.05.2026 20

Inc42

Lokesh c

Shadowfax’s Inflection Point And The Next Frontier

It was FY22 and Shadowfax was still viewed largely as another fast-growing logistics startup battling for ecommerce deliveries in India’s…

18.05.2026 30

Inc42

Lokesh c

Can MobiKwik’s Lending Ambitions Ease The Payments Burden?

MobiKwik’s Q4 results at the tail end of last week brought up some interesting views over this past week, but…

18.05.2026 20

Inc42

Team Inc42

A New Era For Indian VC Funds

When Ashish Agrawal, Ishaan Mittal and Tejeshwi Sharma quit Peak XV Partners earlier this year, it revived the debate around…

17.05.2026 30

Inc42

Shraddha g

The Mythos Stress Test: Can Indian Fintechs, Banks Fend Off AI-Native Cyber Threats?

Just as the global security community grapples with shockwaves from Anthropic’s Mythos that can autonomously exploit software vulnerabilities,...

17.05.2026 20

Inc42

Akshit p

Oracle’s Palanivel Saravanan On Building AI-Ready Infrastructure For Startups to Scale

Over the past decade, India’s cloud ecosystem has moved from being an enterprise-led, cost-optimisation layer to becoming a foundational driver…

15.05.2026 20

Inc42

Gargi s

D2C 3.0: The New Rules Of India’s D2C Economy

India’s direct-to-consumer (D2C) ecosystem is entering a new phase. A decade ago, most D2C brands were built around Instagram marketing,…

14.05.2026 20

Inc42

Inc42 b

Jagadeesh Kumar On The Indus Valley’s Playbook For Building A ₹200 Cr Toxin-Free Cookware Brand

What’s cooking in the modern Indian kitchen? Not merely a facelift recipe, but a makeover, at work. What used to…

14.05.2026 20

Inc42

Ankush Das

Who Will Bell The Consumer AI Cat?

In India, almost every AI conversation today is about sovereign models, semiconductor fabs, GPU clusters, compute capacity, and the race…

13.05.2026 10

Inc42

Debarghya s

Why Indian Startups Don’t Want To Go Remote Again

Prime Minister Narendra Modi’s recent advisory urging companies to adopt work from home (WFH) amid the ongoing West Asia conflict…

13.05.2026 30

Inc42

Team Inc42

The CCTV Gold Rush: Indian Startups, OEMs Race To Fill Surveillance Vacuum

On April 1, 2026 India imposed severe restrictions on uncertified internet-connected CCTV cameras, effectively banning dominant Chinese brands such...

12.05.2026 20

Inc42

Meha a

New Rules For The Baby Food Aisle

Picture this: It’s 8 AM in a Mumbai apartment. A working couple is juggling a screaming pressure cooker, an endless…

12.05.2026 20

Inc42

Debarghya s

Why InstaHelp Isn’t Helping Urban Company’s Finances

Urban Company launched InstaHelp last year to position itself as the go-to platform for instant household assistance, but the vertical…

12.05.2026 20

Inc42

Gargi s

From Cost Centre To Value Driver: The ROI-Led Reset In India’s HR Tech Market

India’s HR tech sector was caught in a paradox for years. No organisation could function without it, but few were…

11.05.2026 20

Inc42

Bismah m

Paytm’s Profitability Milestone Comes With Caveats

For nearly five years after its public listing, the question hanging over One97 Communications, the parent of Paytm, was if…

11.05.2026 30

Inc42

Team Inc42

Skyroot’s Giant Leap

For several years, India’s spacetech startups have tried to seek the validation of proving that privately held companies just like…

10.05.2026 30

Inc42

Gargi s

Can Bhavish Aggarwal Drag Ola Krutrim Out Of The Rut?

In June 2023, on a visit to India, OpenAI cofounder and CEO Sam Altman said Indian startups looking to build…

10.05.2026 30

Inc42

Debarghya s

Swiggy Q4: Food Delivery Beats ‘LPG Crisis’ Fears But Instamart Cools Off

“The industry did take a hit, but we were able to hold on to growth,” Swiggy Food CEO Rohit Kapoor…

09.05.2026 20

Inc42

Lokesh c

New-Age Tech Stocks Gain Amid Q4 Optimism, ideaForge Biggest Winner This Week

New-age tech stocks witnessed a positive week amid the ongoing Q4 FY26 earnings season, with investor sentiment favouring profitable and…

09.05.2026 30

Inc42

Gaurav b

Can Square Yards’ Fintech Growth Engine Drive Its IPO Ambitions?

As Square Yards gears up for a potential $250-300 Mn IPO, the proptech startup is betting on a playbook that…

08.05.2026 30

Inc42

Lokesh c