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Lifestyle Brands Walk The Premium Tightrope

Imagine a customer walking into a premium lifestyle store to buy a vase, but leaving with a dinner set, tableware,…

yesterday 10

Inc42

Team Inc42

The CFO Code: Decoding How India’s Top CFOs Think, Build And Scale

As Indian startups graduate from venture-backed bets to public-market businesses, the finance function is undergoing a sea shift. As startups…

previous day 10

Inc42

Anne F

Kissht, Ola Electric & More: Why Listed Startups Keep Going Back To The Well

Barely four months after making its stock market debut, digital lending platform Kissht is back in the public markets for…

previous day 10

Inc42

Gaurav B

India’s Spacetech Gold Rush Is Here, But What’s Making Investors Jumpy?

The Indian spacetech ecosystem is entering its most critical phase yet. After years of experimentation and ambition, spacetech startups must…

sunday 20

Inc42

Gargi S

The UPI Shake-Up Begins

A customer scans a QR code at a neighbourhood shop, enters a passcode and the payment is done. Similarly, a…

sunday 5

Inc42

Akshit P

Swiggy’s Money Map: The Verticals Built Around Food Delivery Core

When Swiggy entered India’s online food delivery market back in 2014, it was the first one to solve the problem…

18.09.2026 10

Inc42

Bismah M

DealShare Hunts For One Last Deal, Will It Find Any Takers?

“DealShare is today an empty vessel with $90 Mn in cash.” That’s how an investor who is aware of the…

17.09.2026 20

Inc42

Anjali J

MDR On UPI Is Here, But Who Foots The Bill?

UPI is one of the cheapest ways for Indian merchants to collect digital payments. Now, the economics of India’s biggest…

17.09.2026 20

Inc42

Debarghya S

OpenAI, Anthropic Want To Pace Frontier AI. But Who Sets The Rules?

In July this year, OpenAI’s models were being tested in a controlled cybersecurity environment and tasked with spotting and exploiting…

17.09.2026 5

Inc42

Inc42 B

Inside Dextrus’ Contrarian Bet In India’s Venture Capital-Heavy Workspace Ecosystem

The traditional Indian workplace is being reimagined. Whether it is a year-old startup or a decades-old enterprise, companies now want…

16.09.2026 20

Inc42

Bismah M

The Latest Payments Battle Point: AI Agents For Merchants

Almost every Indian payments giant delivered a similar pitch at the Global Fintech Fest 2026 organised last week: merchants no…

16.09.2026 7

Inc42

Bismah M

What’s The Whole Truth? India’s Clean Label D2C Brands Vs FSSAI

India is in the middle of its biggest food-regulation crackdown in years, and the Supreme Court has now weighed in. …

16.09.2026 10

Inc42

Ankush Das

UPI MDR Regime Explained: Here’s What Will Be Charged After Oct 15

India’s ubiquitous UPI payment system is set for a significant change from October 15, with the introduction of a merchant…

15.09.2026 20

Inc42

Meha A

Kids’ Nutrition Brands Face A Familiar Struggle

Kids want a bar of chocolate, but parents want a healthier snacking option. For years, this has been one of…

15.09.2026 20

Inc42

Ankush Das

Can Apple’s iOS 27, Siri AI Fuel Its Next Subscription Push?

Apple’s new Siri AI and iOS 27 are rolling out from today, September 14, 2026. Apple first promised a rebuilt…

14.09.2026 20

Inc42

Anjali J

RentoMojo’s Post-IPO Test: Can The Flywheel Keep Going?

One blockbuster listing after another is keeping India’s startup IPO market buzzing. After Shiprocket’s strong debut last month, ESDS extended…

14.09.2026 10

Inc42

Team Inc42

Swish Buys Itself More Time At The Quick Food Table

In August 2024, Inc42 asked whether Swish could pull off what Zomato couldn’t. Two years on, the question has turned…

13.09.2026 30

Inc42

Akshit P

How Rapido’s Super App Model Is Taking Shape

In April 2016, a bike taxi startup barely a few months old persuaded some established names in Indian business to…

11.09.2026 20

Inc42

Gaurav B

The Legacy Question: What Happens When A Startup Founder Passes Away?

India has spent years celebrating founders who built companies from scratch. But what rarely gets discussed is what happens to…

10.09.2026 20

Inc42

Ankush Das

Indian Fintech Moves Beyond AI Demos

AI is all set to take centre stage at the Global Fintech Fest (GFF) in Mumbai this week, with product…

09.09.2026 10

Inc42

Akshit P

The Ground Reality For The Gig Workers Powering India’s Instant Help Boom

It’s festive season again and in Bengaluru’s upscale neighbourhoods, the sight of women in colourful uniforms — black, purple, pink…

08.09.2026 40

Inc42

Meha A

The 90-Day Festive Season Marketing Test

A pair of heels, a saree or a kurta bought for Diwali could easily be worn again at a wedding…

08.09.2026 30

Inc42

Debarghya S

Zerodha Moves To The Other Side Of The IPO Table

Zerodha does not want to go public itself. But it wants to be involved in almost everything that happens when…

07.09.2026 30

Inc42

Team Inc42

Flipkart’s Next Video Commerce Bet: Microdramas

What if the next thing you buy on Flipkart starts with a love story, a cliffhanger or a 90-second drama?…

06.09.2026 10

Inc42

Anjali J

Inside Urban Company’s Marketplace Model: What It Earns From Every Booking

Urban Company pioneered the home services model in the Indian startup ecosystem and completely changed the game. It applied the…

04.09.2026 50

Inc42

Debarghya S

KKR Backs BookMyShow As Live Entertainment Becomes Its Next Growth Engine

India’s live entertainment market is entering a new phase, and BookMyShow is at the centre of it. The company has…

03.09.2026 20

Inc42

Gargi S

Simple Energy Catches The Mass-Market Wave

After years of chasing premium and performance-focused buyers, EV startups are now setting their sights on the mass market. While…

03.09.2026 10

Inc42

Shraddha G

The Ad Break Comes To AI

If you asked ChatGPT for a new phone, a family car or the best way to plan a holiday, you…

02.09.2026 50

Inc42

Team Inc42

InsuranceDekho + RenewBuy: Ankit Agrawal On Making Of A Pan-India Insurance Distribution Giant

Gurugram-based insurance distribution platforms InsuranceDekho and RenewBuy have completed their merger, creating a combined entity that will operate...

01.09.2026 20

Inc42

Meha A

The Festive Delivery Squeeze

Festive shopping has always involved some last-minute panic. A forgotten gift, an extra box of sweets or a beauty order…

01.09.2026 10

Inc42

Bismah M

Zepto’s Retention Play: Fewer Discounts, Premium Carts & A Paid Club

Before we turn the talk to Zepto’s IPO delay and how the company is looking to address the one problem…

01.09.2026 30

Inc42

Gargi S

Purple Style Labs Asks For A Luxury Premium

Purple Style Labs, the parent company of luxury-fashion platform Pernia’s Pop-Up Shop (PPUS), is heading to the public markets. The …

31.08.2026 30

Inc42

Team Inc42

Zerodha’s Diversification Clock Is Ticking

Zerodha’s core business is no longer growing. Regulatory curbs and changing investor behaviour are cooling trading activity and squeezing brokerage…

30.08.2026 10

Inc42

Anjali J

Meta’s $18 Bn Settlement: Why Should Teen Safety Stop At The US Border?

Earlier this week, Meta agreed to pay approximately $18 Bn to settle lawsuits brought by a bipartisan group of 52…

29.08.2026 20

Inc42

Akshit P

Inside Groww’s Revenue Mix: What Comes After Broking

In less than a decade since its launch in 2017, Groww has gone from just a mutual funds app to…

28.08.2026 30

Inc42

Shraddha G

Caught In The GPU Pricing Paradox, Can ESDS Deliver A Bumper IPO?

Two decades on, enterprise cloud and AI ecosystem provider ESDS Software Solution is setting sail for its next big quest…

27.08.2026 30

Inc42

Shraddha G

India’s Spacetech Ecosystem Looks To Microgravity For Drug Discovery And Manufacturing

Nearly seven decades after NASA began studying how matter behaves beyond Earth, microgravity research is entering a new phase: from…

26.08.2026 30

Inc42

Ankush Das

The Vertical Turn In Enterprise AI

Is enterprise LLM adoption in India going the SaaS way? Not even a decade ago, SaaS majors realised that India’s…

26.08.2026 20

Inc42

Meha A

Men’s Ethnic Wear Gets Its Second Wave

For decades, the average Indian man’s festive wardrobe was simple. One dependable kurta that was worn for Diwali, family functions,…

25.08.2026 20

Inc42

Gargi S

Beyond The Shiprocket IPO Takeoff

Last week, Shiprocket made a flying start on the bourses, with its stock opening at ₹131 on the NSE, 35.1%…

24.08.2026 30

Inc42

Bismah M

Navi’s Solo Run Ends

For almost eight years, Sachin Bansal has tried to build Navi without having to answer to institutional investors. The Flipkart…

23.08.2026 30

Inc42

Anjali J

Why Is Flipkart Joining India’s Food Delivery Renaissance?

Walmart-owned Flipkart is close to a full food delivery launch in Bengaluru and is currently eyeing a timeline of August…

21.08.2026 30

Inc42

Palak S

Physics Wallah’s Full-Stack Bet: Looking Into The Revenue Engine

For a generation of Indian students preparing for competitive exams, “Hello bacchon…” became more than a classroom greeting. It became…

21.08.2026 30

Inc42

Debarghya S

Zetwerk’s IPO Test: Can Revenue Growth Outrun Its Cash Flow Pressure?

Bengaluru-based Zetwerk is entering the public markets with a business that looks quite different from the business for which it…

21.08.2026 30

Inc42

Inc42 B

Three Sixty’s Vikash Gupta On Turning India’s Leather Legacy Into A Global Luxury Brand

A premium leather bar cabinet in an urban Indian home is more than just a piece of furniture. It reflects…

21.08.2026 20

Inc42

Shraddha G

India’s Microdrama Boom Is Here, But Can The Unit Economics Work?

With short-form content everywhere, a three-hour movie now feels like a commitment. That is where microdramas have entered the picture. …

20.08.2026 30

Inc42

Ankush Das

India’s Data Centre Boom Has A Security Blind Spot

Data centres have evolved from specialised computing facilities into critical infrastructure powering the modern digital economy. As India rapidly...

20.08.2026 20

Inc42

Gargi S

The Enterprise Fight Against Runaway AI Costs

As enterprises increasingly turn to AI to get work done, three new weapons are emerging in their fight to control…

19.08.2026 20

Inc42

Meha A

Festive Ecommerce: The Battle Beyond The Checkout

In last week’s edition of The Checkout, we explored how efficient dark store management will be central to quick commerce…

18.08.2026 20

Inc42

Bismah M

Amazon, Flipkart & Meesho’s AI Focus Shifts To Seller-Side Stacks

For much of the past two years, the AI race in Indian ecommerce revolved around the consumer. That meant the…

18.08.2026 30

Inc42

Gargi S