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Bismah M

Bismah M

Inc42

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Swiggy’s Money Map: The Verticals Built Around Food Delivery Core

When Swiggy entered India’s online food delivery market back in 2014, it was the first one to solve the problem…

18.09.2026 10

Inc42

Bismah M

Inside Dextrus’ Contrarian Bet In India’s Venture Capital-Heavy Workspace Ecosystem

The traditional Indian workplace is being reimagined. Whether it is a year-old startup or a decades-old enterprise, companies now want…

16.09.2026 20

Inc42

Bismah M

The Latest Payments Battle Point: AI Agents For Merchants

Almost every Indian payments giant delivered a similar pitch at the Global Fintech Fest 2026 organised last week: merchants no…

16.09.2026 8

Inc42

Bismah M

The Festive Delivery Squeeze

Festive shopping has always involved some last-minute panic. A forgotten gift, an extra box of sweets or a beauty order…

01.09.2026 10

Inc42

Bismah M

Beyond The Shiprocket IPO Takeoff

Last week, Shiprocket made a flying start on the bourses, with its stock opening at ₹131 on the NSE, 35.1%…

24.08.2026 30

Inc42

Bismah M

Festive Ecommerce: The Battle Beyond The Checkout

In last week’s edition of The Checkout, we explored how efficient dark store management will be central to quick commerce…

18.08.2026 20

Inc42

Bismah M

Inside Dark Store Festive Stock Up Strategy

August is here, and India’s biggest shopping months are just around the corner. From Raksha Bandhan and Ganesh Chaturthi to…

11.08.2026 20

Inc42

Bismah M

The AI Blueprint For Fashion Ecommerce

Fashion ecommerce is entering a new era. The first was about adding intelligence to the customer journey: better search, smarter…

22.07.2026 50

Inc42

Bismah M

Why India’s AI Boom Is Running On A Waiting List

The way India buys AI compute is being rewritten. The acute GPU shortage that dominated the early GenAI boom has…

06.07.2026 50

Inc42

Bismah M

D2C’s New Media Playbook

Everybody wants to own the media, and the country’s fastest-growing new-age consumer brands are no exception. Faced with rising customer…

30.06.2026 50

Inc42

Bismah M

Who Gets Hired In An AI-First World?

Ever since they have been around, technology companies hired for pedigree, technical depth, experience and execution speed. But, with AI…

10.06.2026 50

Inc42

Bismah m

India’s First Microdrama IPO Arrives, But Will Investors Tune In?

Thus far, India’s startup IPO story has mostly remained dominated by startups in sectors like ecommerce, fintech and SaaS. But…

08.06.2026 50

Inc42

Bismah m

Why Forward Deployed Engineers Are Becoming AI’s Hottest Jobs

As enterprises prepare to deploy AI agents across customer support, operations, finance, logistics and internal workflows, companies are realising...

23.05.2026 50

Inc42

Bismah m

From Cost Centre To Value Driver: The ROI-Led Reset In India’s HR Tech Market

India’s HR tech sector was caught in a paradox for years. No organisation could function without it, but few were…

11.05.2026 60

Inc42

Bismah m

From Brain Drain To Base Camp: How Bharat1 Is Trying To Anchor AI In India

From Perplexity cofounder Aravind Srinivas and Anthropic CTO Rahul Patil to big tech giants such as Google’s Sundar Pichai and…

29.04.2026 60

Inc42

Bismah m

Inside India’s $155 Bn Semiconductor Opportunity

The world is entering an era of supply chain anxiety. Two geopolitical fault lines, both capable of fracturing the global…

19.03.2026 80

Inc42

Bismah m

AI Tip Toes Into BFSI, Cautiously

After disrupting the consumer app landscape, artificial intelligence is now seeking to penetrate India’s banking and financial services industry...

25.02.2026 70

Inc42

Bismah M

The Economics Of Retention: How MoEngage Built A Defensible Moat In A Crowded Market

“Your most unhappy customers are your greatest source of learning,” Amazon founder Jeff Bezos once said. The realisation reflects a…

21.02.2026 60

Inc42

Bismah M

Ola Electric’s Cash Clock Is Ticking

Once, Ola Electric was more than just a company. Cofounder and chief executive Bhavish Aggarwal promised not just electric scooters,…

15.02.2026 50

Inc42

Bismah M