As Tata pushes profitability, India's online grocery pioneer is shrinking its footprint and betting that a leaner strategy can help it compete in an increasingly crowded quick commerce market

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“I was in denial of the idea of quick commerce. Back then, if you had asked 100 people whether they wanted groceries in 10 minutes, most of them would’ve said no,” Hari Menon, the cofounder of BigBasket, wrote on LinkedIn last month, as he announced his departure after leading the Tata-backed online grocery marketplace for 15 years.

When Menon wrote this post, the online delivery giant was........

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