Wakefit was jolted awake at the end of March 2025, when it was still in losses for FY25. Since then, the company has done a 180-turn to even get to listing with a profit on its books.

So is Wakefit well and truly awake now? That’s too early to conclude. But ask founders Ankit Garg and Chaitanya Ramalingegowda, and they are confident that Wakefit’s next big moves will only compound profits.

To achieve this, the mattress and furniture company is turning to quick commerce and entering the home decor space. Neither is an ideal solution for Wakefit’s problems, but both have an upside that is hard to ignore. So will these two bets finally put the question of profits to sleep?

The Need For Speed

First, a step back. The sleep solutions and furniture company swung into profits of INR 35.5 Cr in the first six months of FY26 from a loss of 35 Cr at the end of FY25.

The profits did not prevent questions about its high valuation ahead of the listing, especially when it was looking to raise at a price-to-earnings ratio of 85x, well above listed peers such as Sheela Foam, which reported INR 1377 Cr revenue in Q2 FY26, nearly double of Wakefit’s revenue of INR 780 Cr.

This is the typical concern around VC-backed startups, but in the run-up to the IPO, Wakefit’s founders were confident of keeping the profitability going steadily and of unlocking long-term value.

In an interaction with Inc42, Ramalingegowda emphasised Wakefit’s focus on “sustainable, profitable growth” rather than hyperscaling. The cofounder said the company is steadfast on core capabilities like backward integration, omnichannel synergy, and customer-centric innovation.

According to Ramalingegowda, Wakefit’s journey from mattresses to bed linen and pillows to furniture has gone step by step with the same strategy of steadily building supply chain, manufacturing capabilities, and consumer trust.

The same will hold true for the next journey as quick commerce and home decor become its focus areas. But it is undoubtedly a growth lever given that Wakefit is trying to push the agenda somewhat. It wants to own the supply chain in quick commerce and that may be a bridge too far.

Taking A Punt On Quick Commerce

With everything from air purifiers to laptops being sold on quick commerce, Wakefit would have been compelled to think about this channel even if the IPO was never on the cards. The company’s smaller products have made their way to dark stores where Wakefit competes with the likes of Frido and The Sleep Company.

But........

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