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Oklahoma City Thunder corner the market on fan engagement

I unabashedly love Oklahoma and Oklahomans. I went to school there (three degrees from Oklahoma State), met my wife of 52 years there and still make...

01.07.2025 6

Bill Sutton

The Sutton Rules: Advice for graduates and those pivoting in their careers

For 43 years I have been asked for career advice by students looking for their first opportunity and by alumni looking for a change. I have recently...

20.05.2025 5

Bill Sutton

I never played the game, but …

In the 22-plus years I have written a column in this space, this is the first one I’ve written with the focal point being soccer. Much like Roy...

01.04.2025 3

Bill Sutton

Ticket sales: Relationships and flexibility are paramount

For the past 30-plus years, I have written about ticket sales, consulted on ticket sales, trained ticket sellers, created ticket packages, developed...

18.02.2025 5

Bill Sutton

Commissioner David Stern: A five-year memoir

When I had the idea for this column, I reached out to some of my former NBA colleagues to solicit their thoughts and remembrances. Their essays...

24.12.2024 10

Bill Sutton

Unexpected gestures can boost fandom in surprising ways

It’s great to be back writing this column, and for anyone who read the Pracademic article about me in the Sept. 23 edition of SBJ, you are aware of...

11.11.2024 5

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Bill Sutton

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Oklahoma City Thunder corner the market on fan engagement

Bill Sutton

The Sutton Rules: Advice for graduates and those pivoting in their careers

Bill Sutton

I never played the game, but …

Bill Sutton

Ticket sales: Relationships and flexibility are paramount

Bill Sutton

Commissioner David Stern: A five-year memoir

Bill Sutton

Unexpected gestures can boost fandom in surprising ways

Bill Sutton