menu_open Columnists
Bill Sutton

Bill Sutton

Sports Business Journal

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

I never played the game, but …

In the 22-plus years I have written a column in this space, this is the first one I’ve written with the focal point being soccer. Much like Roy...

tuesday 3

Sports Business Journal

Bill Sutton

Ticket sales: Relationships and flexibility are paramount

For the past 30-plus years, I have written about ticket sales, consulted on ticket sales, trained ticket sellers, created ticket packages, developed...

18.02.2025 5

Sports Business Journal

Bill Sutton

Commissioner David Stern: A five-year memoir

When I had the idea for this column, I reached out to some of my former NBA colleagues to solicit their thoughts and remembrances. Their essays...

24.12.2024 10

Sports Business Journal

Bill Sutton

Unexpected gestures can boost fandom in surprising ways

It’s great to be back writing this column, and for anyone who read the Pracademic article about me in the Sept. 23 edition of SBJ, you are aware of...

11.11.2024 5

Sports Business Journal

Bill Sutton