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Intentionality behind collegiate support systems that benefit Black athletes should extend to non-athletes

Intentionality behind collegiate support systems that benefit Black athletes should extend to non-athletes

Since 2002, Black student athletes at Division I schools have increased their graduation rate from 56% to 82%. This improvement is supported by higher...

yesterday 0

Sports Business Journal

Malcolm jenkins and sharif el-mekki

Athletes’ good intentions aren’t enough — their foundations need stronger support

Athletes’ good intentions aren’t enough — their foundations need stronger support

One detail in the Alec Bohm lawsuit made my heart sink. The Philadelphia Phillies infielder claims his parents used funds from the Alec Bohm...

previous day 0

Sports Business Journal

Connie falcone

Managing player misconduct in the age of social media and public scrutiny

Managing player misconduct in the age of social media and public scrutiny

Online bullying of athletes is a growing problem that receives a lot of attention. But athletes themselves, not to mention team leadership,...

tuesday 1

Sports Business Journal

Emma Richmond

Greg Norman: When golf courses strip away trees, they strip away strategy

Greg Norman: When golf courses strip away trees, they strip away strategy

I would love to see these iconic Donald Ross masterpieces — along with many other historic, traditional golf courses — no longer reduced to venues...

18.05.2026 4

Sports Business Journal

Greg norman

NIL needs infrastructure, not just marketplaces

NIL needs infrastructure, not just marketplaces

The most important thing NIL has produced is not a brand deal, but the raising of a question not seriously considered before in college sports: Who...

15.05.2026 6

Sports Business Journal

Lavell juan malloy ii

Sports and entertainment sector is losing the war for talent — and it doesn’t even know about the battle

Sports and entertainment sector is losing the war for talent — and it doesn’t even know about the battle

This month, roughly 2 million students will cross a commencement stage, shake a hand, and step into the job market with a diploma and a plan. For the...

14.05.2026 7

Sports Business Journal

Dan Lovinger

The smartest sports businesses are building beyond spectatorship

The smartest sports businesses are building beyond spectatorship

The sports business has spent the last few years focused on premium live rights, and for good reason: The biggest leagues still anchor the market,...

13.05.2026 7

Sports Business Journal

Javi borges

Sports isn’t beating the economy — it’s transcending it

Sports isn’t beating the economy — it’s transcending it

In every period of economic headwinds, the playbook says the same thing: When consumers get squeezed, discretionary spending slows. Entertainment is...

12.05.2026 6

Sports Business Journal

John Dick

The generational divide in sports sales teams, and why it’s affecting revenue

The generational divide in sports sales teams, and why it’s affecting revenue

Professional sports organizations have always been competitive environments, not just on the field, but in the front office. Today, one of the most...

11.05.2026 9

Sports Business Journal

Adam rapp

The next wave of fan engagement is participation

For the past three decades, the sports industry has focused on one core objective: building better ways to watch. Bigger broadcast deals, richer...

08.05.2026 10

Sports Business Journal

Cristian plop

The missing metric in injury recovery: Why psychological readiness must be part of return-to-play decisions

In professional sports, return-to-play decisions are often framed as physical milestones when strength is restored and key metrics are met. However,...

07.05.2026 10

Sports Business Journal

Brook Choulet

From the courtroom to the boardroom: The globalization of American soccer

On Jan. 27, the United Soccer League announced the name of its new Division I men’s league, USL Premier, and unveiled a multitier pyramid...

06.05.2026 10

Sports Business Journal

Mauricio Rios

College sports: You can’t level the playing field until you understand the paying field

College sports is not broken because athletes started getting paid. It’s broken because we started paying them without anyone knowing how much. Over...

05.05.2026 10

Sports Business Journal

Russell sherman

When a number becomes a brand — and a risk

As athletes increasingly seek to monetize personal brands beyond the field, jersey numbers are now driving ventures such as restaurants, apparel lines...

04.05.2026 10

Sports Business Journal

Jonathan hyman

Women’s sports: A new engine for economic development and tourism

Cities have long leaned into sports to drive economic growth, and now, they’re turning to women’s sports as a new opportunity. For decades,...

04.05.2026 20

Sports Business Journal

Caroline Fitzgerald

Gold medals, gray areas: How Olympic-scale commercial pressure is testing internal ethics controls in sports

Elite sports in 2026 blend a duality of performance and commercial pressure. This standard is quietly reshaping how ethical decisions are made behind...

30.04.2026 10

Sports Business Journal

Shannon walker

The World Cup as a showcase for future events

The World Cup will take over venues across North America this summer at a global scale, with matches at 16 venues across the continent. While...

29.04.2026 10

Sports Business Journal

Paul levin

The next billion-dollar opportunity: Turning global fans into global business

Over the past several years, my team and I have had a front-row seat to one of the most powerful shifts happening across sports and entertainment....

28.04.2026 10

Sports Business Journal

Andrew spalter

December will define MLB’s next decade, and why everything runs through the CBA

Major League Baseball entered the 2026 season with genuine momentum. Franchise valuations have climbed sharply, national viewership has shown renewed...

27.04.2026 10

Sports Business Journal

Mark salah morgan

Teams help others shine through careers in community engagement

Within the sports industry, roles in community engagement and social impact are regarded as rewarding positions to attain. The people in these...

27.04.2026 10

Sports Business Journal

Justin Winters

Decision speed is the next competitive advantage in sports

Teams know when a game is pacing behind. The weather looks shaky. The opponent doesn’t travel well. A star player is questionable. Pricing may be...

24.04.2026 20

Sports Business Journal

Jordy leiser

If athletes are global ambassadors, we need to teach the playbook

“Athletes know how to execute plays all day. We rely on our coaches to draw up the right plays to win games. Sports diplomacy is no different. If...

23.04.2026 10

Sports Business Journal

Scarlen martinez

Ticking time bomb goes off: Seeing the impact of sports betting on college athletes and integrity

In January, federal authorities indicted 26 individuals in a college basketball point-shaving conspiracy involving more than 39 athletes across 17...

22.04.2026 10

Sports Business Journal

Jon Israel

The cultural minefield awaiting the World Cup in the U.S., Canada and Mexico

With 48 teams and a three-country host footprint across the United States, Canada and Mexico, the FIFA World Cup 2026 will be the largest edition...

21.04.2026 10

Sports Business Journal

Dan rogers

Path to team equity should be the next step for NBA players

The NBA journeyman who plays for several teams over the course of his career has existed for decades, long before Dennis Schröder completed the...

20.04.2026 10

Sports Business Journal

Jabari chiphe

Youth sports: Tracking the right score will keep kids in the game longer

Norway’s approach to youth sports dominated the conversation during the Winter Olympics. And why not? When a country roughly the size of South...

20.04.2026 10

Sports Business Journal

Justin Hoeveler

Why a single-seller approach is wise for college football

College football is the second highest-rated TV programming in the U.S., behind only the NFL. A dozen schools’ games consistently produce NFL-like...

20.04.2026 10

Sports Business Journal

Ed Desser And John Kosner

Why I’ve changed my mind about brands taking a political position

Perhaps no time in the history of mankind have sports and politics been so entwined. Ever since I was old enough to know the difference between a home...

16.04.2026 10

Sports Business Journal

Arthur Solomon

Should College Sports Commission LLC be reorganized into a member-based nonprofit?

College athletics has entered the semi-professional era. Revenue sharing, NIL markets, and private capital have reshaped the landscape. The House...

15.04.2026 20

Sports Business Journal

Clay Grayson

Mixed-use evolution: How entertainment districts will define real estate development by 2040

When people hear the term “mixed-use real estate,” they might think of an apartment building with retail shops on the ground floor, or an office...

14.04.2026 20

Sports Business Journal

Sam schaefer

A sponsorship tsunami is headed for North America

For many of us in this crazy business, particularly those in sports marketing, when we’re asked what makes our field unique or special, we probably...

13.04.2026 20

Sports Business Journal

Rick Burton And Norm O'Reilly

The AI Playbook: What sports stars must do now to protect their IP in the age of artificial intelligence

Not long ago, we thought that social media offered near-limitless opportunities to monetize athlete intellectual property (IP). Generative AI has been...

09.04.2026 10

Sports Business Journal

Nick Saady

Grief, mental health, and team performance: Why loss is a leadership issue in sport

Elite sport is designed around precision, preparation, and performance continuity. Teams invest heavily in physical conditioning, recovery systems,...

08.04.2026 20

Sports Business Journal

Dr. michele kerulis and emilio parga

Inter Miami’s startup mindset: What the Nu partnership reveals about building a brand

In the global soccer economy, disruption is usually associated with chaos — billionaire takeovers, relegation battles, financial fair play breaches,...

07.04.2026 20

Sports Business Journal

Mauricio Rios

NIL’s next test: Too many cooks, no shared recipe

Five years into the NIL era, the question is no longer whether college athletes should be paid for the industry they have built. It is whether this...

06.04.2026 10

Sports Business Journal

Rob sine

Pessimism matures into systemic disruption of collegiate model

In January 2024, I wrote in response to the SBJ Intercollegiate Athletics Forum, noting a pervasive sense of pessimism and a lack of structural...

06.04.2026 10

Sports Business Journal

Emanuel brown

‘I’ in the office is not only acceptable but desirable

Through my time at the NBA and my consulting practice, I have seen time and time again how important transparent and inclusive communication is to...

06.04.2026 10

Sports Business Journal

Bill Sutton

What it would take to fix Indian football

In a previous article, I outlined the structural failures that have kept Indian football locked in a cycle of commercial growth without sporting...

02.04.2026 10

Sports Business Journal

Arjun Anjaneya Krishnan

The 1999 U.S. women’s national soccer team changed global sport — and America’s view of soccer — forever

Editor’s note: The following excerpt is from “The Great Game: A Tale of Two Footballs and America’s Quest to Conquer Global Sport,” by Andrés...

01.04.2026 10

Sports Business Journal

Andrés Martinez