|
![]() |
![]() |
Sports Business Journal![]() |
One of the most gratifying — and equally challenging — things in life is doing something that’s never been done before. Whether it’s an athletic,...
If you’re looking for the future of fandom — across the entire sports ecosystem — look no further than the women’s soccer fan. Call it confirmation...
For Gen Z, sports fandom has never been less about sport itself. In sports marketing today, scale matters less than authenticity. Of course, the...
FIFA’s Club World Cup bombed spectacularly in America, and World Rugby should take note. Stadiums averaging just 52% capacity, despite promises of...
My good friend Dr. Andy Gillentine and I are writing a book based upon my last lecture at the USF Vinik program in 2019 called “WWID — What Would...