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Sports Business Journal |
Professional sports organizations have always been competitive environments, not just on the field, but in the front office. Today, one of the most...
For the past three decades, the sports industry has focused on one core objective: building better ways to watch. Bigger broadcast deals, richer...
In professional sports, return-to-play decisions are often framed as physical milestones when strength is restored and key metrics are met. However,...
On Jan. 27, the United Soccer League announced the name of its new Division I men’s league, USL Premier, and unveiled a multitier pyramid...
College sports is not broken because athletes started getting paid. It’s broken because we started paying them without anyone knowing how much. Over...
As athletes increasingly seek to monetize personal brands beyond the field, jersey numbers are now driving ventures such as restaurants, apparel lines...
Cities have long leaned into sports to drive economic growth, and now, they’re turning to women’s sports as a new opportunity. For decades,...
Elite sports in 2026 blend a duality of performance and commercial pressure. This standard is quietly reshaping how ethical decisions are made behind...
The World Cup will take over venues across North America this summer at a global scale, with matches at 16 venues across the continent. While...
Over the past several years, my team and I have had a front-row seat to one of the most powerful shifts happening across sports and entertainment....
Major League Baseball entered the 2026 season with genuine momentum. Franchise valuations have climbed sharply, national viewership has shown renewed...
Within the sports industry, roles in community engagement and social impact are regarded as rewarding positions to attain. The people in these...
Teams know when a game is pacing behind. The weather looks shaky. The opponent doesn’t travel well. A star player is questionable. Pricing may be...
“Athletes know how to execute plays all day. We rely on our coaches to draw up the right plays to win games. Sports diplomacy is no different. If...
In January, federal authorities indicted 26 individuals in a college basketball point-shaving conspiracy involving more than 39 athletes across 17...
With 48 teams and a three-country host footprint across the United States, Canada and Mexico, the FIFA World Cup 2026 will be the largest edition...
The NBA journeyman who plays for several teams over the course of his career has existed for decades, long before Dennis Schröder completed the...
Norway’s approach to youth sports dominated the conversation during the Winter Olympics. And why not? When a country roughly the size of South...
College football is the second highest-rated TV programming in the U.S., behind only the NFL. A dozen schools’ games consistently produce NFL-like...
Perhaps no time in the history of mankind have sports and politics been so entwined. Ever since I was old enough to know the difference between a home...
College athletics has entered the semi-professional era. Revenue sharing, NIL markets, and private capital have reshaped the landscape. The House...
When people hear the term “mixed-use real estate,” they might think of an apartment building with retail shops on the ground floor, or an office...
For many of us in this crazy business, particularly those in sports marketing, when we’re asked what makes our field unique or special, we probably...
Not long ago, we thought that social media offered near-limitless opportunities to monetize athlete intellectual property (IP). Generative AI has been...
Elite sport is designed around precision, preparation, and performance continuity. Teams invest heavily in physical conditioning, recovery systems,...
In the global soccer economy, disruption is usually associated with chaos — billionaire takeovers, relegation battles, financial fair play breaches,...
Five years into the NIL era, the question is no longer whether college athletes should be paid for the industry they have built. It is whether this...
In January 2024, I wrote in response to the SBJ Intercollegiate Athletics Forum, noting a pervasive sense of pessimism and a lack of structural...
Through my time at the NBA and my consulting practice, I have seen time and time again how important transparent and inclusive communication is to...
In a previous article, I outlined the structural failures that have kept Indian football locked in a cycle of commercial growth without sporting...
Editor’s note: The following excerpt is from “The Great Game: A Tale of Two Footballs and America’s Quest to Conquer Global Sport,” by Andrés...
More than 2,000 years ago, the Greek orator Isocrates observed that athletic festivals allowed people to set aside their conflicts, gather together...
Six seconds on the clock. Down 64-63. The 2023 MEAC Championship is on the line. I’m standing at the free-throw line in Norfolk, Virginia, and the...
Picture this conversation. A college athlete finishes eligibility having earned six figures or more through NIL deals and revenue sharing. He or she...
The challenge in youth sports today isn’t getting kids to start playing — it’s keeping them playing. Girls continue to leave sports at higher...
Community benefits agreements (CBAs) have reached an inflection point, and most teams haven’t recognized it yet. For decades, CBAs functioned as...
What if you wanted to build a new Olympic movement, but without the International Olympic Committee? We’re not talking about just staging a series...
Few topics in corporate America are as politically charged as ESG (environmental, social, governance). Once a relatively unknown framework used by...
With another March Madness in full swing, people across the country are packing into stadiums, tuning in to buzzer beater matchups, and as a result,...
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