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What the NCAA’s flag football vote means for the next generation of women athletes

Today’s vote by the NCAA to add women’s flag football to its Emerging Sports for Women program marks a milestone that has been decades in the...

previous day 8

Sports Business Journal

Izell Reese

College football’s not-so-subtle journey toward becoming a Super League

If you’ve ever felt like college football has lost some of what made it special, you’re not alone. College football is at a crossroads. If you zoom...

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Sports Business Journal

Aaron Taylor

Why advertisers are moving beyond the $8 million Super Bowl spot in the streaming era

Whether it’s the Olympics, FIFA World Cuo or even niche, local events, live sports offers a level of scale, attention and engagement that’s largely...

15.01.2026 1

Sports Business Journal

Greg Joseph

Global sports vs. local challenges: Logistics sector ensures event success in different regions

Ensuring the success of any sporting event involves the precise running of a logistics machine that comprises hundreds or even thousands of...

14.01.2026 1

Sports Business Journal

Simon Hainsworth

Is globalization performative or a sustainable business model?

There is a reason the Olympics are one of the most celebrated events in human history. It is the world’s largest peacetime event, bridging the gap...

13.01.2026 1

Sports Business Journal

Jack Shaw