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Sports Business Journal |
The biggest lesson from the 2026 FIFA World Cup isn’t that it attracted record audiences. It’s that it showed sports marketers how to create more...
As we mark five years since NIL began reshaping college sports, the biggest change is that earning power can start earlier — and move faster —...
The whistle has gone, and the invoices have cleared. If you sponsored the World Cup, you’ve likely got your numbers by now — a deck of...
A salary cap proposal has become one of the major stories emerging from Major League Baseball’s labor negotiations, and the issue will likely remain...
The final whistle has blown on the largest World Cup in history. On the field, the tournament delivered everything fans could have hoped for: 48...
For years, women’s softball has been one of America’s most successful participation sports and an incredibly popular NCAA television property. Yet...
Summer sports season is at its peak and fans are buzzing and filling stadiums for high-stakes games and matches to bond with strangers over beers and...
In a communication landscape defined by an explosion of content and a fragmented attention economy, many sporting organisations struggle to secure...
Leagues and front offices across sports franchises have always been able to count on at least one universal maxim of ticket sales and promotions: Fans...
Technology is changing the operating model of sport and the branding that surrounds it. AI line‑calling at Wimbledon, algorithmic NBA scheduling,...
Any college basketball fan who knows their Elliot Cadeau from their Emeka Okafor can tell you a little about the bygone days of college basketball....
The old parable says: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” That may be the best...
What if only Americans willing to pay for another monthly subscription could watch the 2026 FIFA World Cup? It’s a hypothetical worth considering,...
As a former college softball player and college coach, I love that my kids — all under age 3 — are showing curiosity about sports. They’re in...
After eight years of preparation, the 2026 World Cup has come to an end. More than 100 games were played. More than 6 million fans watched a match in...
The world of college athletics is facing a crisis. Ongoing abuse of the transfer portal, the evolution of NIL deals into pay-for-play schemes and a...
The World Cup offered countless opportunities for human connection, which is exactly what the tournament should be about. Long after the final...
As fans, we may be drawn in by the best individual athletes, but nothing is as transcendent as watching the best teams. There are few things more...
At the Milken Institute Global Conference in May, Larry Fink and Bruce Flatt described a $10 trillion rebuild of the global economy around AI...
Watching this year’s FIFA World Cup unfold, I found myself paying as much attention to the identity system as I did to the football. It reinforced...
Team owners, athletes and executives running sports operations should think carefully about the relationship between principal identity and franchise...
Something has shifted in how stadium decisions get made. A decade ago, the roof debate was largely aesthetic; outdoor purists versus comfort...
The World Cup has come to an end, and hosting it on our own turf has shone a brighter spotlight on the sport, inspiring millions of kids across the...
Since artificial intelligence apparently is influencing every decision we now make and, in turn, dominating sport industry discussions (by supposedly...
This spring, two sporting giants on opposite sides of the Atlantic gave their long-suffering fans something to celebrate. In London, Arsenal lifted...
College athletics is entering one of the most important business shifts in its history. The House settlement is changing financial models. NIL has...
Sport remains one of the most powerful environments for brands to connect with audiences. Traditional assets such as shirt branding, stadium displays...
My dream was to see all four tennis majors. Yes, some dreams come true! I just finished the career fan slam after attending the Aussie Open and French...
The exits of the United States, Mexico and Canada from the FIFA World Cup should come as no surprise to those of us who have dedicated our lives to...
In April, we estimated that college football could generate 2034-35 rights fees in excess of $14.8 billion, up from $3.9 billion currently, should a...
The most revealing aspect of Inter Miami CF’s new partnership with Prenetics — the NASDAQ-listed parent of health and longevity brand IM8,...
Gerrit Cole may not know it, but every fastball he throws is now a financial transaction. The instant the ball leaves his hand, Hawk-Eye and Statcast...
Sport has always been television’s most reliable draw. Unlike drama, which can be streamed at leisure, or news, which can be consumed in clips,...
The most valuable customers for TKO Group Holdings are not ticket buyers; they are governments. The kingdom of Saudi Arabia is the clearest proof of...
Editor’s note: The following is an excerpt from “Sometimes Wrong but Never in Doubt” (Skyhorse Publishing, June 2026), by George Barrios, former...
The disruption of the regional sports network model is not a distraction from the core business of fielding a winning team — it is the next chapter...
Five years after House v. NCAA accelerated the economic transformation of college sports, the industry is finally entering a phase that mature...
Soccer fandom in the United States has increased substantially since our hosting of the World Cup in 1994 — manifested by participation,...
When it comes to live sports, billions of dollars in rights fees, advertising commitments, carriage agreements and affiliate revenues depend on...
Gen Z is often described as distracted or disengaged. But new research suggests something very different: Young people are paying attention. They are...
Formula 1 is among the most technologically advanced sports in the world. It is also, structurally, an intellectual property (IP) business. Its...
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