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Sports Business Journal |
The World Cup has come to an end, and hosting it on our own turf has shone a brighter spotlight on the sport, inspiring millions of kids across the...
Since artificial intelligence apparently is influencing every decision we now make and, in turn, dominating sport industry discussions (by supposedly...
This spring, two sporting giants on opposite sides of the Atlantic gave their long-suffering fans something to celebrate. In London, Arsenal lifted...
College athletics is entering one of the most important business shifts in its history. The House settlement is changing financial models. NIL has...
Sport remains one of the most powerful environments for brands to connect with audiences. Traditional assets such as shirt branding, stadium displays...
My dream was to see all four tennis majors. Yes, some dreams come true! I just finished the career fan slam after attending the Aussie Open and French...
The exits of the United States, Mexico and Canada from the FIFA World Cup should come as no surprise to those of us who have dedicated our lives to...
In April, we estimated that college football could generate 2034-35 rights fees in excess of $14.8 billion, up from $3.9 billion currently, should a...
The most revealing aspect of Inter Miami CF’s new partnership with Prenetics — the NASDAQ-listed parent of health and longevity brand IM8,...
Gerrit Cole may not know it, but every fastball he throws is now a financial transaction. The instant the ball leaves his hand, Hawk-Eye and Statcast...
Sport has always been television’s most reliable draw. Unlike drama, which can be streamed at leisure, or news, which can be consumed in clips,...
The most valuable customers for TKO Group Holdings are not ticket buyers; they are governments. The kingdom of Saudi Arabia is the clearest proof of...
Editor’s note: The following is an excerpt from “Sometimes Wrong but Never in Doubt” (Skyhorse Publishing, June 2026), by George Barrios, former...
The disruption of the regional sports network model is not a distraction from the core business of fielding a winning team — it is the next chapter...
Five years after House v. NCAA accelerated the economic transformation of college sports, the industry is finally entering a phase that mature...
Soccer fandom in the United States has increased substantially since our hosting of the World Cup in 1994 — manifested by participation,...
When it comes to live sports, billions of dollars in rights fees, advertising commitments, carriage agreements and affiliate revenues depend on...
Gen Z is often described as distracted or disengaged. But new research suggests something very different: Young people are paying attention. They are...
Formula 1 is among the most technologically advanced sports in the world. It is also, structurally, an intellectual property (IP) business. Its...
America is finally falling in love with women’s sports. College athletic programs are dismantling the very system that built them. Earlier this...
The next competitive advantage in sports won’t come from a better sponsorship deal, a renovated premium club or a new ticket package. It will come...
The sports industry has spent the better part of the previous decade proving it can maximize revenue inside the venue: Premium seating, dynamic...
Sports brands didn’t miss the gaming revolution, but many are still misplaying it. Over the past decade, leagues, sponsors and marketers have poured...
The sports industry has gone global. Its talent pipeline hasn’t. That gap is no longer theoretical. It’s showing up in how organizations hire, how...
It’s not if, it’s when. In live sports, leaders spend months planning for moments that fans hope never happen. The reality is that crises,...
For decades, the business of sports operated on a familiar model: athletes performed on the field, court or track, while leagues, teams, broadcasters...
As the sports industry recognizes Disability Pride Month in July — marking the 36th anniversary of the signing of the Americans with Disabilities...
The sports industry has weathered every technological disruption thrown at it. TV didn’t kill stadiums, the internet didn’t kill broadcasts, and...
Streaming is no longer a fast-growing category within the broader realm of TV viewing. It is increasingly the main way people watch. Consider:...
The 2026 FIFA World Cup will be the biggest commercial event in American soccer history. It is projected to generate roughly $17.3 billion in domestic...
What’s the best live event you’ve ever attended? Not the most expensive ticket you’ve purchased. Not the best seat you’ve ever had. The one...
Today’s arenas are no longer simply places to watch games. They are live commercial environments built to connect fans, reduce friction, and convert...
A few years ago, we had a front-row seat to something most executives in the sports industry get wrong. Springbok Analytics, a company we worked with...
As my 2025-26 term as president of the National Association of Collegiate Directors of Athletics (NACDA) comes to a close, I find myself reflecting on...
With one week until the start of the FIFA World Cup 2026 across the U.S., Mexico, and Canada, host cities are being rapidly reconfigured into...
On March 20, after months of deadlock, the WNBA and the Women’s National Basketball Players Association (WNBPA) reached a tentative...
Miami has established itself as one of the world’s premier destinations for major sporting events. From international tennis and Formula 1 racing to...
Practically everyone who reads this publication gets (or asks) that question. To help the aspiring during this graduation season, and assist...
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