menu_open Columnists

Sports Business Journal

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Quiet perseverance, and other lessons from Ryne Sandberg

One of the most gratifying — and equally challenging — things in life is doing something that’s never been done before. Whether it’s an athletic,...

friday 1

Sports Business Journal

Dan Migala

Is the women’s soccer fan the most valuable consumer in sports?

If you’re looking for the future of fandom — across the entire sports ecosystem — look no further than the women’s soccer fan. Call it confirmation...

21.08.2025 3

Sports Business Journal

Risa Isard

How Gen Z is driving the next era of sports fandom

For Gen Z, sports fandom has never been less about sport itself. In sports marketing today, scale matters less than authenticity. Of course, the...

20.08.2025 4

Sports Business Journal

Rachael Sherman

Rugby World Cup 2031 needs a Jonah Lomu to crack America

FIFA’s Club World Cup bombed spectacularly in America, and World Rugby should take note. Stadiums averaging just 52% capacity, despite promises of...

19.08.2025 5

Sports Business Journal

Joshua Van Raalte

With planning and gratitude, we can close the talent development void

My good friend Dr. Andy Gillentine and I are writing a book based upon my last lecture at the USF Vinik program in 2019 called “WWID — What Would...

18.08.2025 10

Sports Business Journal

Bill Sutton