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WNBA has evolutionary agenda with new teams lining up to compete

The latest WNBA expansion news still feels surprising. After all, you rarely get to witness the moment when a seismic shift is set in motion. But...

yesterday 0

Sports Business Journal

Shira Springer

After House v. NCAA, universities can help their athletes build brands

In the summer of 2021, three letters upended college athletics: NIL. What began as the notion that athletes were entitled to compensation for their...

11.07.2025 1

Sports Business Journal

Rick Allen

The next competitive edge in sports: investing in your people

Something special is happening in sports -- a quiet but powerful evolution. For decades, we’ve celebrated performance metrics: exit velocity, spin...

10.07.2025 6

Sports Business Journal

Ben Baroody

Olympic athlete Claudia Pechstein’s landmark legal case reshaped international sports law

Imagine being a five-time Olympic champion in speed skating -- Germany’s most successful Winter Olympian at the time -- preparing for your next...

08.07.2025 2

Sports Business Journal

Richard Lungstras