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Sports Business Journal |
For a venue operator, ADA compliance doesn’t end with the construction sign-off on ramp slopes, counter heights, grab bars and accessible seating...
College athletics has a governance problem. The House settlement changed more than how schools compensate student athletes. It also accelerated a...
I tell my students that the most expensive commodity in the world is a wrong guess. And it would be wrong to guess that what we are witnessing now in...
For many women, sports fandom happens alongside the invisible labor of keeping life moving: coordinating dinner, managing schedules, planning group...
The House v. NCAA settlement has fundamentally reshaped the financial landscape of college athletics, introducing private capital as a potential...
As we begin National Hispanic Heritage Month (Sept. 15-Oct. 15), corporate America, political leaders and national media will once again shine a...
When the Elliot Anderson deal broke, I texted my brother that it might be the biggest shift in how clubs value players we’ve seen in years. A few...
I have spent more than 10 years working alongside professional fighters, including Khabib Nurmagomedov, and one observation has stuck with me. Many of...
Ten years ago, I wrote for Sports Business Journal that “the NCAA is most likely irrelevant to the future of college athletics” (SBJ, Jan. 11-17,...
July 1 marked five years since NIL went into effect, and it’s time to take stock of what has changed. A few years ago, the chief revenue officer...
As a basketball player and fan, and former Rockets employee, the WNBA’s return to Houston is a dream come true. Yet I can’t celebrate...
In June’s SBJ Jobs Roundtable, Len Perna, chairman and CEO of TurnkeyZRG, suggested an MBA, JD or economics degree might better serve candidates...
I’ve been paying a lot of attention to AI over the last year — not just the technology itself, but how consumers are responding to it. Everyone in...
A new wave of concussion litigation in the UK and other jurisdictions suggests that the legal theories first tested in the NFL concussion litigation...
Over the past decade, private equity has turned a patchwork of local youth leagues into an asset class. Platforms like 3STEP Sports and Unrivaled...
Dear SBJ readers: You’ve probably been hearing a lot about artificial intelligence for the last two years, but maybe haven’t seen an actual...
The University of Kentucky’s Champions Blue structure has been discussed mainly as a way to gain capital flexibility and pay athletes more directly....
The weeks ahead of the U.S. Open have been dominated by storylines beyond the scoreboard: Carlos Alcaraz’s return after four months away, Jannik...
As LIV Golf closes out the 2026 season, which encompassed events across ten countries and five continents, I have spent a lot of time thinking about...
Watch how the money moves in college sports and you can see exactly what it values. A collective raises tens of millions on the promise that athletes...
Soccer has always rewarded visibility. Goals are visible. Assists are visible. Tackles, shots and completed passes are visible. They create...
Ten years ago, Ed mused here about which company might become the “Netflix of Sports” (SBJ March 28, 2016), the digital disrupter that assembles a...
For years, it’s been said that baseball is America’s pastime. While recent decades show football climbing into that role, it could be argued that...
In 2025, former Milwaukee Brewers player Darin Ruf sued the Cincinnati Reds in an Ohio state court over an allegedly career-ending knee injury Ruf...
The WNBA numbers this season are impossible to ignore. Record viewership. Sponsorship deals that didn’t exist three years ago. WNBA sponsorship...
We’ve seen the numbers reflecting just how big the 2026 World Cup became: 6.8 million tickets sold, nearly double the 1994 record. $2.8 billion in...
College sports are in a deep, rapid dive toward ruin. Universities are spending tens of millions of dollars annually simply to remain competitive --...
I have consulted and written about ticket sales for the past 20-plus years. I am excited about opportunities with AI and the increasing applications...
The biggest lesson from the 2026 FIFA World Cup isn’t that it attracted record audiences. It’s that it showed sports marketers how to create more...
As we mark five years since NIL began reshaping college sports, the biggest change is that earning power can start earlier — and move faster —...
The whistle has gone, and the invoices have cleared. If you sponsored the World Cup, you’ve likely got your numbers by now — a deck of...
A salary cap proposal has become one of the major stories emerging from Major League Baseball’s labor negotiations, and the issue will likely remain...
The final whistle has blown on the largest World Cup in history. On the field, the tournament delivered everything fans could have hoped for: 48...
For years, women’s softball has been one of America’s most successful participation sports and an incredibly popular NCAA television property. Yet...
Summer sports season is at its peak and fans are buzzing and filling stadiums for high-stakes games and matches to bond with strangers over beers and...
In a communication landscape defined by an explosion of content and a fragmented attention economy, many sporting organisations struggle to secure...
Leagues and front offices across sports franchises have always been able to count on at least one universal maxim of ticket sales and promotions: Fans...
Technology is changing the operating model of sport and the branding that surrounds it. AI line‑calling at Wimbledon, algorithmic NBA scheduling,...
Any college basketball fan who knows their Elliot Cadeau from their Emeka Okafor can tell you a little about the bygone days of college basketball....
The old parable says: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” That may be the best...
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