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Sports Business Journal

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Unlocking revenue and efficiency: How AI simplifies live sports

During my career, I’ve realized that meeting fan expectations isn’t just the goal for sports broadcasters — it’s the starting line. Fans today...

yesterday 0

Sports Business Journal

Lauren Johnson

Boston NWSL franchise stumbled, but has opportunity to find balance

Missed the mark. That phrase did a lot of heavy lifting when the owners of the NWSL’s Boston franchise apologized for last month’s disastrous...

monday 4

Sports Business Journal

Shira Springer

NIL rewards can mean generational wealth — if players see the opportunity in front of them

With the start of the college basketball season upon us, I’ve been reflecting on my time playing at the University of California, Berkley, in...

monday 8

Sports Business Journal

Dave Butler

As youth hockey registration plummets, can corporate Canada save the day?

I was recently having a conversation with friends as summer drew to a close about the NHL and its place among the Big Four sports leagues (NFL, NBA...

14.11.2024 2

Sports Business Journal

Ryan Mckenna

Let sportsmanship prevail in accepting 1972 silver medals

They were cheated. They were robbed. They were victims of the worst officiating in the history of sports. However, 52 years after the USSR men's...

13.11.2024 5

Sports Business Journal

Larry Atkins

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