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Sports Business Journal |
Sports marketing is as old as time. Wealthy benefactors in ancient Rome advertised their sponsorship of elite athletes and sporting events, chiseling...
In my 40s, I recently came back to competitive golf and tennis after drifting away from them for more than a decade. At first it felt like nostalgia....
As the 2026 Winter Olympics unfolded, fans around the world tuned into unforgettable moments that became part of public dialogue. Whether it was the...
The WNBA and the players association (the WNBPA) are negotiating a new agreement. The league has offered players large salary increases and a larger...
It’s here. The time when brands are finalizing social content calendars and pushing through NIL deals with student athletes as part of March...
When I wrote in SBJ last March about why sports fans could finally move on from legacy TV, the landscape felt more straightforward. Streaming promised...
President Donald Trump convened college athletic directors and other prominent figures at the White House last Friday to discuss the state of college...
March Madness still does something almost nothing else in sports can do. It makes the entire country care about basketball, all at once. For a few...
College sports are broken, but not for the reasons that dominate most headlines. Name, image and likeness policies did not fracture the system, even...
England’s Premier League clubs amassed around £6.3 billion in revenue in 2023-24, according to Deloitte, and grassroots sports still manages to...
The Sports Agent Responsibility and Trust Act (SPARTA) is a 2004 law that many in college athletics overlooked until the Federal Trade Commission...
Many of us will be rooting for the red, white and blue — others will push for Mexico, Japan and the 17 other countries that will be represented. But...
When an expansion team in a sports league is announced, the first thing people usually think of is the incoming players and coaches. There will be...
In 2020, at the height of a global pandemic that had grounded its fleet, American Airlines did something that seemed counterintuitive: It borrowed...
For decades, the gatekeepers to success for sports leagues were linear broadcast networks. Airtime was limited, and your chances of reaching a...
We’re less than 100 days from kickoff to the 2026 FIFA World Cup and the stakes are higher than ever — not just for soccer, but for the future of...
In the wake of the Supreme Court’s unanimous ruling in the NCAA v. Alston case and the U.S. District Court’s approval of the settlement in the...
The 2026 Milan Cortina Winter Olympics were a big success filled with unforgettable moments, drawing a strong global audience. But sport executives...
In April at Monza, sudden rain turned a routine Formula 1 race into a decision-making test. As Max Verstappen pushed through one of the circuit’s...
It may be tempting to think of the emerging AI sector as just another brand category enjoying a short-lived boom before the winners emerge and...
Let’s be honest, the biggest moments in sport have never been just about the score. It’s about the atmosphere, the legacy and the narratives that...
Sports diplomacy is a rapidly evolving umbrella concept, with a historical precedent in the United States and across the world. With the lead-up to...
In late January we finally learned the 2026 CFP system will be fundamentally unchanged from 2025. While other conferences ceded to the SEC and Big Ten...
Every generation has its sports TV destination. In the 1960s, the three broadcast networks held sway. Then the NFL, Fox, ESPN and, recently, Amazon...
One of the great pleasures futurists traditionally enjoy is the lack of follow-up by anyone on the seer’s outrageous prognostications. This...
What does a recent change to Canada’s competition law have to do with hockey? Potentially, quite a lot. As of June, amendments to the Competition...
Have you heard of Brenna Huckaby? Maybe you’ve seen her in “Sports Illustrated,” as the first Paralympian to appear in the Swimsuit Issue. But...
The traditional hierarchy of sports media is being flattened, and athletes are at the center of this shift. For decades, leagues produced the games,...
Youth sports has quietly become one of the most discussed sectors in private equity. What was once a fragmented, community-driven ecosystem of local...
I was reminiscing with some colleagues about my NBA days and the early days of TMBO when a thought occurred to me. We were focused on ticket sales,...
This era is both the best time and the worst time for fans to watch sports. Fans can watch games from around the world on devices they carry in their...
By December 2025, universities had committed nearly a quarter-billion dollars in buyouts to football coaches they no longer employ — a record high...
Forty years ago, Michael Jordan’s mother insisted her son receive a share of every shoe sold with his name on it — not just a standard endorsement...
In 1997, Garry Kasparov stared across a chessboard at IBM’s Deep Blue and realized the game had tilted on its axis. The greatest mind in chess was...
There is a growing gap in playability for young athletes who show unique skills. They are singled out to join traveling teams and elite squads before...
Editor’s note: The following excerpts are from “The Big Bounce: The Surge That Shaped The Future Of U.S. Soccer,” by Alan Rothenberg (Triumph...
When Sen. Maria Cantwell (D-Wash.) cautioned Big Ten presidents about opening Big Ten Enterprises to an outside investor whose “primary goal is to...
The get-in price for Super Bowl LX in the Bay Area is second highest in the post-pandemic era. As of Feb. 4, secondary-market tickets are hovering...
Everyone agrees that Super Bowl LX will likely be the most-streamed Super Bowl in history. That part is obvious. What’s more interesting is how...
As sponsorship rights costs continue to rise across collegiate and professional sports, brands are being forced to rethink where long-term loyalty is...
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