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Sports Business Journal |
Major League Baseball is already planning what its official websites will look like during a lockout. According to a confidential 34-page memo,...
To date, little has been publicly said about how the war between the United States, Israel and Iran could affect LA28, the 2028 Summer Olympics in Los...
Recently, we profiled emerging sports media powerhouses YouTube and Amazon. But there’s still only one ESPN. It has the strongest rights portfolio,...
Formula 1 racing has experienced an unprecedented explosion in global popularity. This surge in viewership has brought unprecedented scale to the...
I’m a regular legal analyst on sports radio, and I’ve been saying essentially the same thing about college sports since name, image and likeness...
With both the NFL and fall pumpkin spice latte season in full swing, stadium finance is again welcoming a different kind of PSL — personal seat...
Five years into the NIL era, the college sports debate has centered on pay: revenue-sharing caps, third-party deals and the Protect College Sports Act...
In August, I attended the Tour de France Femmes avec Zwift (TdFFaZ, for short), a race that has become one of the biggest events in women’s cycling...
We love small-market miracles. We love the scrappy franchise from a mid-sized city knocking off a global powerhouse with twice the payroll and three...
The NBA season has started, and Kawhi Leonard was officially traded to the Toronto Raptors. Although the Los Angeles Clippers and the Raptors agreed...
The NFL has tried to go global for decades, with mixed results. But 2024 marked something different: After years of testing the market, the league...
Most people don’t read sustainability reports, but they do watch sports. Every week, millions of people walk through the gates of stadiums and...
The 2026 NFL season has already drawn tens of millions of viewers across platforms. The season opener on NBC and Peacock saw 25.1 million viewers, and...
The best Stanley Cup tickets in Raleigh this year cost just $10; the most expensive cost well over $1,000. But here’s the catch: The home team...
For years, Inglewood looked like the ultimate sports-and-politics success story. A city of roughly 100,000 people, historically Black and Latino,...
For years, Inglewood looked like the ultimate sports-and-politics success story. A city of roughly 100,000 people, historically Black and Latino,...
With Major League Baseball’s collective-bargaining agreement set to expire on Dec. 1, there is impending doom circling the heads of everyone in...
For decades, women athletes have done what women have always done in sports. Adapted. They trained within systems built around male physiology. They...
Sports diplomacy is still a new concept to many. Many people have circled around the idea but many professionals in the field have not heard of the...
The last game wasn’t the hardest day. The hardest day came weeks later, when I woke up with nowhere to be. No practice. No teammates. No season to...
Walk into any team’s sales office during the season and you can watch the same meeting happen. The manager pulls up the pipeline. Each seller walks...
For years, the economics of celebrity endorsement were relatively straightforward: A company paid an athlete or celebrity, and in return received...
There has always been an understood bargain in college football. A wealthy program invites a smaller, less-resourced institution to its stadium, pays...
October is National Disability Employment Awareness Month. In sports, that should prompt a conversation that extends beyond who gets to play. It...
Brand ROI hangs over every sponsorship deal. Fair enough. It’s a business transaction. But the best sponsors ask something else, too: What value can...
It’s hard to ignore both the noise and momentum surrounding women’s sports. New leagues, bigger media deals, and more brands leaning into...
Does the thought of private equity investors buying into big-time sports bug you? Does reading about it trouble your comfortable view of sport as a...
Before my daughter Scout ever set foot on a cruise ship, she got a phone call from Mickey Mouse. It was automated, nothing personalized about it; just...
College sports may have found a way to build something that looks a lot like the framework of a collective-bargaining agreement without actually...
Across many weekends in any given year, in cities from São Paulo to Monaco, a small group of people sit in front of dozens of screens and make...
This past weekend was another reminder of the gloriously unpredictable world of college football. Alabama, ranked No. 7, smashed No. 16-ranked...
Most college athletics revenue streams are obvious and transactional. “Set it and forget it.” Your MMR partner sells sponsorships and takes a fee....
With NFL season in full swing, all eyes once again turn to the biggest live game broadcasts: “Sunday Night Football,” “Monday Night Football,”...
Three years ago, while walking to dinner before the first NBA Cup, Ed posed a question: “Should we write a book?” John loved the idea. Together,...
The Protect College Sports Act, passed by the Senate on Sept. 28 by a 77-22 vote, raises an interesting question for sponsors, broadcasters and...
Pessimism, doom, inevitability. These sentiments describe how most fans and pundits view the likelihood of a work stoppage when Major League...
The WNBA caused an unwanted kerfuffle this summer. After a social media post featuring Angel Reese and Paige Bueckers making a low-stakes (but real...
At the end of every i9 Sports game, parents line up on both sides of the field and form a tunnel. Every kid runs through it, the most talented and the...
In June, I argued in Sports Business Journal that the global game has outpaced the talent pipeline. Sports organizations are expanding across borders,...
Assume it is February 2027. Spring training was supposed to begin three weeks ago. It has not. The lockout that began after the collective bargaining...
Editor’s note: The following is an excerpt from “The Five-Tool Team: Bringing Out the Best in People to Make Better Decisions,” by Ricardo...
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