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Ed Desser And John Kosner

Ed Desser And John Kosner

Sports Business Journal

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ESPN has plenty of runway for ‘re-imagineering’

ESPN has plenty of runway for ‘re-imagineering’

Recently, we profiled emerging sports media powerhouses YouTube and Amazon. But there’s still only one ESPN. It has the strongest rights portfolio,...

previous day 5

Sports Business Journal

Ed Desser And John Kosner

New book connects the dots on sports media industry’s inner workings

Three years ago, while walking to dinner before the first NBA Cup, Ed posed a question: “Should we write a book?” John loved the idea. Together,...

05.10.2026 30

Sports Business Journal

Ed Desser And John Kosner

Is the ‘Netflix of Sports’ … Amazon?

Ten years ago, Ed mused here about which company might become the “Netflix of Sports” (SBJ March 28, 2016), the digital disrupter that assembles a...

24.08.2026 40

Sports Business Journal

Ed Desser And John Kosner

Why a single-seller approach makes sense for college basketball (too)

In April, we estimated that college football could generate 2034-35 rights fees in excess of $14.8 billion, up from $3.9 billion currently, should a...

13.07.2026 40

Sports Business Journal

Ed Desser And John Kosner

How can I get started in the sports industry?

Practically everyone who reads this publication gets (or asks) that question. To help the aspiring during this graduation season, and assist...

01.06.2026 50

Sports Business Journal

Ed Desser And John Kosner

Why a single-seller approach is wise for college football

College football is the second highest-rated TV programming in the U.S., behind only the NFL. A dozen schools’ games consistently produce NFL-like...

20.04.2026 60

Sports Business Journal

Ed Desser And John Kosner

YouTube evolving as mainstay of how we consume sports

Every generation has its sports TV destination. In the 1960s, the three broadcast networks held sway. Then the NFL, Fox, ESPN and, recently, Amazon...

23.02.2026 90

Sports Business Journal

Ed Desser And John Kosner

The case for sports in a streaming world: Warner Bros. edition

Will the “loser” actually be the winner? Likely, Netflix will pay a large premium, and take on considerable debt, to acquire most of Warner...

13.01.2026 60

Sports Business Journal

Ed Desser And John Kosner

Crossing the sports media Rubicon — three years later

With Amazon’s first exclusive NFL Thursday game in 2022, we figuratively crossed the sports media “Rubicon,” a point of no return. Increasingly...

02.12.2025 60

Sports Business Journal

Ed Desser And John Kosner

Big ideas in sports? We’ve got some!

In today’s fragmented, AI-infused media world, sports’ value and relative importance keep growing. But fans actively speak their minds now, have...

21.10.2025 70

Sports Business Journal

Ed Desser And John Kosner

Are you really ready for some football?

We confess … we’re sports TV scheduling nerds. At CBS, the NBA, ESPN, and as consultants, we have advocated for NBA on NBC tripleheaders, playoff...

02.09.2025 60

Sports Business Journal

Ed Desser And John Kosner