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Rick Burton And Norm O’reilly

Rick Burton And Norm O’reilly

Sports Business Journal

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Give us a sporting chance in painting this 2036 picture

One of the great pleasures futurists traditionally enjoy is the lack of follow-up by anyone on the seer’s outrageous prognostications. This...

23.02.2026 7

Sports Business Journal

Rick Burton And Norm O’reilly

We made our list, checked it twice — these gifts full of cheer no doubt will suffice

December generally delivers a month of gift giving and, as we’ve done previously, we wanted to throw down some gifts from the upper turrets of the...

16.12.2025 9

Sports Business Journal

Rick Burton And Norm O’reilly

Could ‘MLS 3.0’ earthquake rumble into reality?

We don’t often reference other authors in our SBJ column, but a late July story by The Athletic’s Paul Tenorio in The New York Times grabbed our...

28.10.2025 5

Sports Business Journal

Rick Burton And Norm O’reilly

Strange dancing partners: Serie A and the NHL

Like many, we recently rewatched the 1996 classic movie “Happy Gilmore” to prepare for Netflix’s release of “Happy Gilmore 2.” For those...

16.09.2025 6

Sports Business Journal

Rick Burton And Norm O’reilly

In the existing market of North American soccer, who will line up a winning formula?

Following Chelsea’s 3-0 win over Paris Saint-Germain at the Meadowlands, the 2025 FIFA Club World Cup is in the books, successfully completed. The...

05.08.2025 6

Sports Business Journal

Rick Burton And Norm O’reilly

International sports leagues increasingly finding footing in U.S.

What if other global sports leagues decided to invade and colonize the United States? To make American sports fans care about foreign leagues by...

24.06.2025 9

Sports Business Journal

Rick Burton And Norm O’reilly

Recent rise of Major League Soccer runs through Miami and Messi

Editor’s Note: This is a modified excerpt from “The Rise of Major League Soccer” (May 6, Lyons Press), by regular columnists Rick Burton and...

29.04.2025 8

Sports Business Journal

Rick Burton And Norm O’reilly

Paralympic classifications ‘vitally important’ as athletes and NGBs seek medals

As two scholars supportive of the Paralympic Games movement, we’ve often called Paralympic classification the “doping” of the movement. It’s...

18.03.2025 6

Sports Business Journal

Rick Burton And Norm O’reilly

Green Bay’s grassroots effort moves the ball forward

At the annual Sport Marketing Association conference (presented by SuckerPunch) in November in St. Louis, an impressive presentation was given by...

05.02.2025 10

Sports Business Journal

Rick Burton And Norm O’reilly