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Strange dancing partners: Serie A and the NHL

Like many, we recently rewatched the 1996 classic movie “Happy Gilmore” to prepare for Netflix’s release of “Happy Gilmore 2.” For those...

16.09.2025 2

Rick Burton And Norm O’Reilly

In the existing market of North American soccer, who will line up a winning formula?

Following Chelsea’s 3-0 win over Paris Saint-Germain at the Meadowlands, the 2025 FIFA Club World Cup is in the books, successfully completed. The...

05.08.2025 2

Rick Burton And Norm O’Reilly

International sports leagues increasingly finding footing in U.S.

What if other global sports leagues decided to invade and colonize the United States? To make American sports fans care about foreign leagues by...

24.06.2025 7

Rick Burton And Norm O’Reilly

Recent rise of Major League Soccer runs through Miami and Messi

Editor’s Note: This is a modified excerpt from “The Rise of Major League Soccer” (May 6, Lyons Press), by regular columnists Rick Burton and...

29.04.2025 3

Rick Burton And Norm O’Reilly

Paralympic classifications ‘vitally important’ as athletes and NGBs seek medals

As two scholars supportive of the Paralympic Games movement, we’ve often called Paralympic classification the “doping” of the movement. It’s...

18.03.2025 3

Rick Burton And Norm O’Reilly

Green Bay’s grassroots effort moves the ball forward

At the annual Sport Marketing Association conference (presented by SuckerPunch) in November in St. Louis, an impressive presentation was given by...

05.02.2025 7

Rick Burton And Norm O’Reilly

Athletic directors are about to abide, not by choice, but by necessity

You remember the 1998 Coen Brothers movie “The Big Lebowski,” right? It’s the one in which Jeff Bridges’ character, the Dude, is said to abide. For...

05.11.2024 5

Rick Burton And Norm O’Reilly

Optimism still rules in climate of constant change

There’s no need commenting on how things have changed dramatically in sport in recent years. We all know it, and most are probably feeling a little...

23.09.2024 4

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Rick Burton And Norm O’Reilly

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Strange dancing partners: Serie A and the NHL

Rick Burton And Norm O’Reilly

In the existing market of North American soccer, who will line up a winning formula?

Rick Burton And Norm O’Reilly

International sports leagues increasingly finding footing in U.S.

Rick Burton And Norm O’Reilly

Recent rise of Major League Soccer runs through Miami and Messi

Rick Burton And Norm O’Reilly

Paralympic classifications ‘vitally important’ as athletes and NGBs seek medals

Rick Burton And Norm O’Reilly

Green Bay’s grassroots effort moves the ball forward

Rick Burton And Norm O’Reilly

Athletic directors are about to abide, not by choice, but by necessity

Rick Burton And Norm O’Reilly

Optimism still rules in climate of constant change

Rick Burton And Norm O’Reilly