Sydney Sweeney’s naked bet is cheap provocation

September 14, 2026 — 3:48pm

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Sydney Sweeney sits naked, legs spread akimbo as she straddles a basketball hoop. Her long blonde hair cascades down her breasts as she spins a basketball with one hand and covers her exposed vagina with the other.

This is Sweeney’s latest bit of rage bait, designed to whip up an incensed frenzy that will turn a neat profit. She’s previously decried the dehumanising effects of public discourse about her body, but this latest act proves Sweeney really is the little girl who cried objectification.

This time, she isn’t fooling anyone.

In the commercial for the sports prediction market company, Novig, Sweeney is naked throughout, using sporting equipment (soccer balls, basketballs, hockey sticks – you get the picture) to cover herself up, but not without accentuating the size of her breasts.

“No betting on wars or deaths and no politics,” she says, posing seductively. “Just sports.”

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In a statement, Sweeney described the video as focusing on sports with “confidence, humour and a playful edge”.

It’s an unsurprising move for the Euphoria actor who last year proved herself a master at courting public controversy when she fronted an American Eagle Outfitters ad that became culture war fodder after some argued it promoted eugenics (in it, Sweeney uses a wordplay on “genes” and........

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