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Brewing in Japan: Price-Fixing Probes Test Consumer Confidence

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wednesday

Pacific Money | Economy | East Asia

Brewing in Japan: Price-Fixing Probes Test Consumer Confidence

The Japan Fair Trade Commission’s secretary general issued an unusual public warning against cartel-like activity amid rising prices.

The Japan Fair Trade Commission (JFTC) is investigating suspected price-fixing in the beer and ice cream industries. While the jury is still out on the hops and frozen milk, Japanese consumer sentiment may already be at stake. How the agency handles these cases could shape consumer confidence in the economy during prolonged inflation.

On September 2, JFTC Secretary General Iwanari Hiroo began a regular press conference outlining the agency’s 2027 budget. What followed was not routine. Instead, Iwanari issued an unusual public warning against cartel-like activity amid rising prices. He said he could not recall a similar warning by the JFTC secretary general in his more than 30 years at the agency. 

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