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During Pride Month, "Rainbow Washing" Isn't Enough

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05.06.2026

Understanding Sexual Orientation

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It’s June, and many cafes, bars, shops, restaurants, schools and other businesses, including therapy spaces, are awash with multicoloured flags and banners in overt displays of solidarity with lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ ) communities. Or so they claim. June is Pride month, and an important reminder, if one were needed, to acknowledge diversity and celebrate and welcome all members of our communities. But many corporations seem guilty of what has become known as “rainbow-washing” in June when, for the rest of the year, they’re ambivalent at best and un-LGBTQ-friendly at worst.

I am a year-round LGBTQ and TNBGQ (transgender, nonbinary, gender questioning) ally and advocate. I display Pride and straight ally flags in my therapy room and in the office where I conduct........

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