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Why I pay $20 for a dozen eggs — and why you should, too

15 0
02.10.2026

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Why I pay $20 for a dozen eggs — and why you should, too

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Prices are crazy in California. But then again, so are we.

This week, I paid $20 for a dozen eggs this week. And somehow, I walked away feeling pretty good about it.

Welcome to the Santa Monica Farmers Market, where I headed Wednesday morning, as usual, for my fresh produce.

I know, I know. Shopping this way comes at a price.

The cost of my pasture-raised eggs was more than three times the $5.99 price of a comparable dozen at Trader Joe’s. And Amazon has pasture-raised eggs for just $3.79.

My enormous $8 avocado was nearly six times the $1.39 price at the grocery store. And my supermarket would charge around $4 to $6 for the microgreens I bought — meaning I paid three times as much.

Even the $8 tortillas at the farmers market were more than three times the roughly $2.57 price of a 10-pack of flour tortillas through Amazon Fresh.

But that’s part of the trade-off.

At the farmers market, I’m paying a premium to buy directly from the people who produce the food — and to ask them exactly how it was grown or raised.

It’s a luxury, but it feels like a necessity.

Not every stand is certified organic, but several vendors told me they don’t use........

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