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John Robson: The New York Times' shameless celebration of debauchery

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20.08.2026

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John Robson: The New York Times' shameless celebration of debauchery

Both ads and feature stories give glowing approval to grotesque, excessive consumption

My arguably obsessive files on the state of the world, a.k.a the mess we are in, include one labelled “You Have Mistaken Me For Someone Else,” as a repository for offers to curate this, moisturize that, and improve my “email deliverability.” It is evident that many people live in ways I could not emulate and do not wish to. And also that marketers have surprising trouble telling me from our libertine liberal elite.

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For instance the moisturizer from the New York Times “Wirecutter,” a sometimes-useful guide to “lifestyle hacks” if I had a lifestyle or were into hacks. Instead they lost me at hello, a.k.a. “Do you need a different moisturizer for each season?” to which my response was “No, the tap works year round.” But evidently they had something different in mind. And someone different. As so often.

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