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Imagine walking into a shop, buying a DVD, taking it home and then, three years later, the retailer knocking on your door and taking it back because its licensing agreement with the film studio had ended.

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You’d rightly think that was absurd.

Yet in the digital world, something remarkably similar can happen.

From 1 September, PlayStation customers in the UK lost access to 551 StudioCanal films and programmes they had previously paid for, following the expiry of licensing arrangements.

And that exposes a much bigger consumer issue.

What does the word “buy” actually mean anymore?

When most consumers see a button........

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