Live Shopping Used to Like a Gimmick. These Entrepreneurs Turned It Into a Serious Growth Channel

By pairing entertainment with operational discipline, founders are making live commerce a measurable revenue engine.

BY VIKTORIIA VASILEVA

Becoming a QVC-esque live shopping host wasn’t exactly the path that New York City-based fashion writer and brand consultant Liana Satenstein envisioned for herself when she launched Neverworns—a fashion content, events, and brand strategy platform—in 2020.

It started out as an interview series, spotlighting prominent fashion collectors and the underloved pieces in their wardrobes, which she hosted on Instagram Live and, later, YouTube. Occasionally, viewers would reach out to those collectors and inquire about buying certain items they discussed.

At the same time, Satenstein........

© Inc.com