This Dermatologist Built a $50 Million Skin Care Brand by Waiting 5 Years to Sell Anything

Dr. Muneeb Shah built an audience before he built Remedy, giving the skincare brand a foundation of trust and years of product research.

EXPERT OPINION BY VICTORIA WATTERS, MEDIA ENTREPRENEUR

Dr. Muneeb Shah. Illustration: Inc.; Photos: Getty Images; Adobe Stock

The most defensible consumer brands today share a peculiar trait: the company comes last. The audience, credibility, and consumer insight are all built years before a product hits the market.

Take Dr. Muneeb Shah, board-certified dermatologist and founder and CEO........

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