Nathan Fielder’s $15.6 Million Elizabeth Holmes Movie Reveals a New Rule for Winning Attention

The secret to standing out? Stop sounding like everyone else.

EXPERT OPINION BY ASH KUMRA

Nobody in America needed a fourth retelling of the Theranos scandal. Over the past eight years, audiences already bought John Carreyrou’s 2018 book Bad Blood, streamed Alex Gibney’s 2019 HBO documentary The Inventor, and watched Amanda Seyfried win an Emmy for Hulu’s 2022 series The Dropout. By every traditional marketing rule, the Elizabeth Holmes market was completely tapped........

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