With Zero Words, Levi’s Turned a Tricky FIFA World Cup Rule Into a Viral Brand Moment

If there’s one thing football fans appreciate, it’s bucking FIFA regulations.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Levi’s Stadium, currently known as San Francisco Bay Area Stadium for the 2026 FIFA World Cup, in San Francisco, California. Photo: Getty Images

The World Cup arrived in the Bay Area over the weekend. That means Levi’s Stadium is technically no longer Levi’s Stadium. Over the next five weeks, the Santa Clara facility will be stripped of its marquee corporate sponsorship and known in FIFA-lese as........

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