As Amazon pours billions into AI, Jeff Bezos says the real edge lies in what won’t change

The most important question in business isn’t always “What’s next?” Often, it’s “What won’t change?”

That question sits at the heart of my colleague Kristin Stoller’s profile of Jeff Bezos at a pivotal moment for Amazon. The company, which recently bested Walmart for the No.1 spot on the Fortune 500 and Global 500, is pouring unprecedented sums into artificial intelligence as it races to establish its next engine of growth.

What’s exceedingly clear in Stoller’s profile is one recurring thread running through every chapter of Amazon’s evolution: a commitment to a small set of principles that outlast every new technology cycle.

Across three decades, Amazon has expanded from an online bookstore into a sprawling enterprise spanning retail, cloud computing, entertainment, advertising, healthcare, logistics, and now AI infrastructure. Although the businesses have changed dramatically, the operating philosophy has remained remarkably consistent.

Throughout Stoller’s interview, Bezos returns to the same handful of ideas. Customers will always want lower prices. They........

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