09-23-2026RAPID RESPONSE

Mercy Corps is now Prosper Global. Its CEO explains why

Tjada McKenna talks about rebranding during an aid funding crisis, looming food shortages, and the changing nature of humanitarian work.

[Photo: John Phillips/Getty Images for BoF]

The world has never faced so many humanitarian crises at once, and the systems built to respond to them are fraying. Tjada McKenna, CEO of Prosper Global—the organization long known as Mercy Corps—shares what she’s seeing firsthand from Syria to Sudan to Ukraine to Gaza, and why she rebranded a 40-year-old institution in the middle of a funding crisis. She also explains how the Strait of Hormuz conflict is writing next year’s food shortages into fragile countries right now, and why Russia’s........

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