YouTube and Substack are targeting AI slop 

The difference in their methods shows what separates a smart filter from a blunt one.

[Source Image: Getty Images]

Pete Pachal is a journalist and the creator of Media Copilot, a newsletter and podcast that examines how AI is changing media, journalism, and the news.

It’s official: no one likes AI slop. The Reuters Institute’s 2026 Digital News Report, out last month, found that trust in the answers AI assistants give for news has sunk to just 20% worldwide, against 37% for news overall. And this isn’t a blip. The influencer marketing agency Billion Dollar Boy found preference for AI-generated creator content has dropped 44% since 2023, with sentiment now split down the middle between people who see AI as a positive force and those who see it as a negative one. A Fractl survey this spring found the share of consumers who........

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