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Prasanna Bachchhav

Prasanna Bachchhav

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Kitty party aunties have taken over Instagram. And we can’t look away

To be cringe is not to be free, actually. Social media is a panopticon of judgement, and one wrong caption can cost you many thousands in aura points.

02.05.2026 10

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Prasanna Bachchhav

Desi brainrot is set to Lata didi’s Kuchh Kuchh Hota Hai. Food & heartbreak are mainstays

My absolute favourite is @mohit_cake_master. His videos hinge on two components: Cakes being iced and a man’s sad, sad, heartbroken voice.

25.04.2026 20

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Prasanna Bachchhav

Malayali singer Reji is internet’s new favourite uncle. He has bridged North-South divide

The singer is on everyone’s feed—at least, everyone who is plugged in. In fact, the video has reached all the way to Saudi Arabia.

18.04.2026 10

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Prasanna Bachchhav

How do employees air out their appraisal frustrations? Through reels on Instagram

During appraisal month, tensions run especially high, resignations abound, and the one place it all airs out is on Instagram.

11.04.2026 10

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Prasanna Bachchhav

India’s endless loop of babas is powered by daddy issues, mythology. And now social media

Even after Asaram and Ram Rahim, why does India continue to be obsessed with the baba phenomenon? Part of this is basic daddy issues.

04.04.2026 100

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Prasanna Bachchhav

Where did Ramayana spend Rs 4000 cr budget? Ranbir Kapoor’s de-ageing or copycat rakshasas

The VFX effects are what you’d expect from a run-of-the-mill video game or a mediocre fantasy show. But a film that supposedly cost thousands of...

02.04.2026 20

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Prasanna Bachchhav

What happens after the tomato snatches the cauliflower’s husband. The world wants to know

It’s not the first time a traumatised generation has found refuge in absurdism. In 2026, we’re watching the amusing hallucinations of a sinister...

28.03.2026 20

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Prasanna Bachchhav

Bridgerton fever is back in India. Greater Noida aunties are killing it

The first Bridgerton kitty party was a roaring success. Aunties came dressed in their best saris. I would like to know what this kitty’s Whistledown...

07.02.2026 10

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Prasanna Bachchhav

Meta AI is translating songs on Insta reels—who wants Bhojpuri bangers in English?

Meta AI has come for Border 2, Hum Saath Saath Hain, and Haryanvi rap so far, but it hasn’t met its true match. Translate ‘Chhaiya Chhaiya’, and...

31.01.2026 20

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Prasanna Bachchhav

Marathi grandmothers are taking over Instagram. In nine-yard saris

The padar or pallu has a special place in these videos. 'The last generation to cover their head with a padar,' some buffoon will write.

24.01.2026 30

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Prasanna Bachchhav

How the BMC elections killed AI Hulk

Hulk, who is more brawn than brains, is shown in multiple videos to be a Shiv Sena candidate. Thanos, the biggest villain in the MCU’s infinity...

17.01.2026 50

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Prasanna Bachchhav

The internet has moved beyond cats. Screaming sea lions are the new mascot

Cats have ruled the internet since their YouTube days. But after two decades, even watching tiny demons wreak devastation upon household items gets...

10.01.2026 20

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Prasanna Bachchhav

Indian gay men are marrying straight women, breaking hearts. Coming out is too risky

One day, gay men do Madhuri's entire Maar Dala routine in the club, and the next, they’re ready to play Dr Nene.

29.06.2025 20

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Prasanna Bachchhav

India’s queer politics isn’t about Right vs Left. It’s a matter of privilege

If Right-wing gays and transpersons are a walking contradiction for those on the Left, the latter are far too militant for those on the Right.

22.06.2025 20

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Prasanna Bachchhav

Is there an Indian way to be gay? Most of us learn about queerness from American TV

We’re sad about drag bans in the US, but don’t care about horizontal reservations in India. Stonewall remains our frame of reference, and AIDS...

15.06.2025 10

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Prasanna Bachchhav

Indian gay men idolise three kinds of women. They’re all missing from this era of Bollywood

It’s no secret: gay men love women. Their lives are deeper, their conversation more honest, their heartbreak familiar.

08.06.2025 10

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Prasanna Bachchhav

Grindr is dying. The final nail in the coffin is ads

I remember counting the profiles in my town and feeling a sense of relief—there were more like me out there. Grindr was a brutal place, but it...

01.06.2025 10

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Prasanna Bachchhav