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It’s Cheated Rivalry season. The Haaland-Bellingham bromance is run by the straight-gay economy

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12.07.2026

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More Judiciary Education YourTurn Work With Us Campus Voice

It’s Cheated Rivalry season. The Haaland-Bellingham bromance is run by the straight-gay economy

Fandom logic dictates that as long as everyone knows they are just good mates in real life, we are allowed to make the hunky sports dolls kiss.

We live in a post-Heated Rivalry world. Why else would every woman in my office be talking about the Erling Haaland/Jude Bellingham romance?

On X and Instagram alike, the reels show the Viking picking the British player up, throwing him down, crouching on top of him. Bellingham, on the other hand, runs up to Haaland in a clip and stares up at him with a loony smile. He plants a kiss on the rival’s cheek during a press interaction. In one match, sweaty and tired, he rests his weary brow on the Viking’s ample chest. Writers across newsrooms called it a “bromance”; I call them cowards. 

Every Haaland-Bellingham interaction is straight out of an omegaverse fanfic on Archive Of Our Own (AO3). How else are the girlies to react if not with the feral scribbling of a hundred smutty pages? But........

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