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Opinion National Interest PoV 50-Word Edit

ThePrint On Camera Videos In Pictures

Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

More Judiciary Education YourTurn Work With Us Campus Voice

Desi brainrot is set to Lata didi’s Kuchh Kuchh Hota Hai. Food & heartbreak are mainstays

My absolute favourite is @mohit_cake_master. His videos hinge on two components: Cakes being iced and a man’s sad, sad, heartbroken voice.

Away from AI veggies and the sigma-rizz-skibidi maze of Gen Alpha social media, desi brainrot is cooking up a storm. Many of the videos feature food. Cakes, atta, shimla mirch—you name it, they have it. Add sappy voiceovers, music from Kuchh Kuchh Hota Hai or Kal Ho Na Ho, and harsh truths about one-sided love—or worse, dysfunctional families—and you have entered the Viral Spiral of desi brainrot.

Across subgenres and content creators in this realm, the core is always some kind of message. “Honour your parents. Treat the youngest child with respect. People whose names start with ‘P’ are pure of heart.”

My absolute favourite is @mohit_cake_master. His videos hinge on two components: Cakes being iced and a man’s sad, sad, heartbroken voice. All while Lata didi hums the sombre version of ‘Kuchh Kuchh Hota Hai’ in the background. Is Mohit okay? Is he going through a breakup? Does his girlfriend just not care for him? We will never know. In his most addictive video, the man asks his beloved to tell him “to his face” if he’s too much.

“Kyuki main na thoda sa........

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