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Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

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Opinion National Interest PoV 50-Word Edit

ThePrint On Camera Videos In Pictures

Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

More Judiciary Education YourTurn Work With Us Campus Voice

What the meme economy is doing to Modi’s gold, oil, WFH appeal

From meme handles to influencers alike, Modi’s appeal to citizens is more of a farmaan (edict). Some version of 'Modiji has forbidden it' pops up across feeds.

Everything is content in the age of our lord and saviour, Mark Zuckerberg. So when the rupee slips to record lows and the prime minister announces crisis-era measures, Instagram memesters are the first to react. Before newspapers can so much as put together a lukewarm op-ed, reels convey the public mood. Ten points to whoever called it social media.

In the Viral Spiral of India’s austerity era, companies, managers, and evil HRs are the biggest targets. Burned-out corporate cogs are dreaming of calling the BJP office to report their boss, who refuses to grant work from home. Women who cook for their families are posting videos using teaspoons or droppers to put oil in the pan. And many others are posting reels about how they were just about to head out and buy gold but turned back after Modi’s appeal. “Which raees can buy gold in this economy?” is a........

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