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The pleasure of watching an Instagram downfall and cancel culture

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The pleasure of watching an Instagram downfall and cancel culture

You can dismiss the bottomless teapot as a symptom of the meme economy. Everything is content, and everyone wants their share of the pie. But it comes from a (slightly) deeper place.

This week, the biggest tea party on Indian Instagram was spawned by a Varun Dhawan song.

It started with a video of a young man, Shaurya Mishra, dancing for his girlfriend to the song ‘Palat’ in a movie theatre during a rerun of Dhawan’s Main Tera Hero (2014), of all films. As declarations of love go, this was a big one — arms stretched, down-on-the-knees variety — in front of a young woman. Many on Instagram went “awwww”.

“God I see what you are doing with other people,” read the yellow text on the first reel from the scene, posted by @panktipvtt. She wanted a boyfriend like Mishra, too. 

A sea of videos soon flooded Instagram, each from a different angle and a different part of what looked like an elaborate dance routine. The women in the comments had found a real hero, a true green flag. Mishra had raised the bar for their potential partners. For the men, the boy needed lessons in masculinity: some posted elaborate workout tips, while other enlightened individuals stuck to slurs used against gay men.

And then the teapot opened.

After Mishra’s videos went viral, an anonymous account, @audacityofmen_, began posting reels of Instagram DMs and Hinge screenshots, offering them as proof that the young man had been sending less-than-innocent — at times, relentless — texts to other women until at least a few weeks ago. It opened the floodgates to other videos, where Mishra was seen........

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