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Opinion National Interest PoV 50-Word Edit

ThePrint On Camera Videos In Pictures

Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

More Judiciary Education YourTurn Work With Us Campus Voice

Madonna’s tie-up with Grindr made me hate her new album with a passion

Grindr’s married-with-two-kids, conservative CEO wants it to be more than just a hookup app. He calls it “The Global Gayborhood in Your Pocket™”.

Sometime in April, Grindr’s famously yellow logo turned hot pink, and a profile appeared dead centre with pop icon Madonna’s face on it. She had a new song out. Whether you heard it or not, you couldn’t hide, remove, or block the logo. One entire tile on the precious grid—already down to a dozen rows in the app’s free version—was permanently occupied by ‘mutha’. Talk about allies taking over queer spaces.

While the profile has disappeared now (small mercies during Pride Month), the logo remains pink and will likely stay so until the album, Confessions II, comes out on 3 July.

The Grindr-Madonna tie-up is in-your-face, loud, and incredibly boring. Worst of all, it has made me hate the new album with a passion. You shouldn’t have to lock the door behind your audience, Madame X. It’s embarrassing.

I admit I may not be the........

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