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Mauricio Rios

Mauricio Rios

Sports Business Journal

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Why are challenger brands putting athletes on the cap table?

Why are challenger brands putting athletes on the cap table?

For years, the economics of celebrity endorsement were relatively straightforward: A company paid an athlete or celebrity, and in return received...

friday 4

Sports Business Journal

Mauricio Rios

Inside Inter Miami CF’s equity-driven partnership strategy

The most revealing aspect of Inter Miami CF’s new partnership with Prenetics — the NASDAQ-listed parent of health and longevity brand IM8,...

09.07.2026 20

Sports Business Journal

Mauricio Rios

From the courtroom to the boardroom: The globalization of American soccer

On Jan. 27, the United Soccer League announced the name of its new Division I men’s league, USL Premier, and unveiled a multitier pyramid...

06.05.2026 50

Sports Business Journal

Mauricio Rios

Inter Miami’s startup mindset: What the Nu partnership reveals about building a brand

In the global soccer economy, disruption is usually associated with chaos — billionaire takeovers, relegation battles, financial fair play breaches,...

07.04.2026 50

Sports Business Journal

Mauricio Rios

Regulatory complexity in global football: What U.S. investors must understand before going abroad

Over the past decades, U.S. investment in global football has expanded at a pace few anticipated. American ownership groups now hold full or partial...

10.01.2026 40

Sports Business Journal

Mauricio Rios