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Emily Gray

Emily Gray

Herald Scotland

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Stark figures show exactly how much faith in Scotland's politicians has plummeted

Stark figures show exactly how much faith in Scotland's politicians has plummeted

With just two weeks to go until Scotland heads to the polls, the campaigns are in full swing – manifestos have been launched, party leaders have...

26.04.2026 10

Herald Scotland

Emily Gray

Could the SNP do the unthinkable and form a coalition with a Unionist party?

WITH three weeks to go until polling day, attention is starting to turn to what will happen after Scots’ votes are counted. There is an outside...

21.04.2026 20

Herald Scotland

Emily Gray

Can Reform continue its rise? Here's where it might struggle

Can Reform UK hold onto its high polling figures until the 2026 Scottish election? Ipsos Scotland managing director Emily Gray crunches the numbers ...

17.12.2025 20

Herald Scotland

Emily Gray

Fear of crime is a useful political tool, even if the data doesn’t back it up

People’s fears of crime are shaped by the political context in which they grew up.

25.07.2025 10

The Conversation

Emily Gray

Our poll shows Anas Sarwar won't have an easy ride

Looking at the latest polling, anyone might assume the SNP were the biggest thorn in Scottish Labour’s side. But that would be a mistake. Anas...

04.07.2025 10

Herald Scotland

Emily Gray

Emily Gray: Figures show Scots even more unhappy with public services than English

Rising demand for public services coupled with a tight funding environment means the need for public service reform is more pressing than ever. In his...

01.04.2025 10

Herald Scotland

Emily Gray

Emily Gray: No wonder Tories and Labour fear rise of Farage’s Reform UK in Scotland

Reform UK has seen a surge in support over the past eight months since the General Election, both in Scotland and in Britain overall. Visiting...

12.03.2025 10

Herald Scotland

Emily Gray

Why do so many people not trust politicians to safeguard the economy? MPs prioritise new infrastructure projects and trade with the EU, with 64% and 46% of MPs respectively saying these would make the biggest improvement to Britain’s economic growth over the next five years. In contrast, the public prioritise improvements to Britain’s economic growth that would most directly affect them: better public services (36%), supporting job creation and job opportunities (31%), and improving wages and workers’ rights (30%).

Since the new UK Government came to power in July there has been wall-to-wall messaging from Labour politicians about economic growth. Sir Keir...

08.03.2025 10

Herald Scotland

Emily Gray

Emily Gray: Yes, it's the economy, stupid: but how do politicians convince voters?

Since the new UK Government came to power in July there has been wall-to-wall messaging from Labour politicians about economic growth. Keir Starmer...

06.02.2025 10

Herald Scotland

Emily Gray