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David Sidhu

David Sidhu

The Conversation

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Snack names influence how filling we imagine they will be — new research

Snack names influence how filling we imagine they will be — new research

Most people are likely unaware of how the sounds of brand names affect them.

23.09.2026 10

The Conversation

David Sidhu

When words look like their meaning, we process them faster, new research reveals

Bubble, hoop, wiggle, bed: Some words bear an uncanny resemblance to the shape of the object or action they describe. And we tend to process them...

13.05.2026 30

The Conversation

David Sidhu

What’s in a name? How the sound of names can bias hiring decisions

New research shows that even the sound of a name can influence how job candidates are judged.

28.08.2025 40

The Conversation

David Sidhu