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Arthur Solomon

Arthur Solomon

Sports Business Journal

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Rules to remember when creating a sports marketing program

Sports marketers are, or will shortly, start planning promotional campaigns for Major League Baseball’s playoffs and World Series, for the beginning...

28.08.2025 4

Sports Business Journal

Arthur Solomon

Review: ‘Sportscasting in the Digital Age’ is a modern road map for aspiring broadcasters

There’s no doubt that the growth of the sports business was initially fueled by marketers advertising on the long-established sports of baseball,...

27.06.2025 10

Sports Business Journal

Arthur Solomon

Trump has inadvertently provided brands that sponsor foreign events with an opportunity to burnish their reputations

To listen to the moguls that control the business of sports in the U.S. and internationally, sports are much more than athletic events: It is an...

01.05.2025 3

Sports Business Journal

Arthur Solomon

Olympics are a magnet for protests. Here are PR tactics to protect brands

Pressure from environmental activists forced Denver to back out from hosting the 1976 Winter Olympic Games. Public pressure also was the reason that...

06.03.2025 8

Sports Business Journal

Arthur Solomon

Why public relations strategy in promoting sporting events should change

It couldn’t have been a very happy new year for the United States Olympic family or for their offspring, the Salt Lake City-Utah Committee for the...

15.01.2025 5

Sports Business Journal

Arthur Solomon

Brands should consider WNBA and other growth sports for their marketing spend

When I was the SVP/Sports Marketing guru at Burson-Marsteller, a client whose corporation was a longtime sponsor of sports events told me that he...

04.12.2024 6

Sports Business Journal

Arthur Solomon