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Arthur Solomon

Arthur Solomon

Sports Business Journal

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Why I’ve changed my mind about brands taking a political position

Perhaps no time in the history of mankind have sports and politics been so entwined. Ever since I was old enough to know the difference between a home...

16.04.2026 6

Sports Business Journal

Arthur Solomon

Brands can break through clutter, gain positive publicity and prepare for protests at Olympics

The 2026 Milan-Cortina Winter Olympics has, as have all other Olympics, received its share of protests long before the games commence. It’s a good...

29.10.2025 10

Sports Business Journal

Arthur Solomon

Rules to remember when creating a sports marketing program

Sports marketers are, or will shortly, start planning promotional campaigns for Major League Baseball’s playoffs and World Series, for the beginning...

28.08.2025 10

Sports Business Journal

Arthur Solomon

Review: ‘Sportscasting in the Digital Age’ is a modern road map for aspiring broadcasters

There’s no doubt that the growth of the sports business was initially fueled by marketers advertising on the long-established sports of baseball,...

27.06.2025 20

Sports Business Journal

Arthur Solomon

Trump has inadvertently provided brands that sponsor foreign events with an opportunity to burnish their reputations

To listen to the moguls that control the business of sports in the U.S. and internationally, sports are much more than athletic events: It is an...

01.05.2025 10

Sports Business Journal

Arthur Solomon

Olympics are a magnet for protests. Here are PR tactics to protect brands

Pressure from environmental activists forced Denver to back out from hosting the 1976 Winter Olympic Games. Public pressure also was the reason that...

06.03.2025 10

Sports Business Journal

Arthur Solomon