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Arthur SolomonSports Business Journal |
To listen to the moguls that control the business of sports in the U.S. and internationally, sports are much more than athletic events: It is an...
Pressure from environmental activists forced Denver to back out from hosting the 1976 Winter Olympic Games. Public pressure also was the reason that...
It couldn’t have been a very happy new year for the United States Olympic family or for their offspring, the Salt Lake City-Utah Committee for the...
When I was the SVP/Sports Marketing guru at Burson-Marsteller, a client whose corporation was a longtime sponsor of sports events told me that he...
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