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Opinion National Interest PoV 50-Word Edit

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Tata is experimenting with new colours. Luring car buyers with Pangong Pulse, Varanasi Vibrant

Out of more than 30,000 Sierras sold in 2026, 15% are in brighter colours, said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility.

During my recent drive of the refreshed Tata Tiago in Bengaluru, I was impressed with the range of colours Tata Motors showcased for the hatchback. The featured colours for the electric were ‘Dehradun Dew’, a lovely shade of what one can call pistachio green, and a glossy beige called ‘SoBo Surge’. The colours for the internal combustion version were a pinkish-orange ‘Varanasi Vibrant’ and a lovely sky-blue shade called ‘Pangong Pulse’.

I might be revealing my age here, but that sky blue shade reminded me of the original Maruti 800 SS80, which was available in a similar colour. More than just the choice of colours, Tata Motors has also been innovative with the names it has chosen. The carmaker that puts a ‘Vocal 4 Local’ sticker on the rear windscreen has carried the theme to its colour options, too.

But in a sea of white........

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