There is a strange phenomenon inside organisations: everyone knows there is a problem, but nobody wants to talk about it.

Senior leaders know it. Employees know it. HR knows it. Sometimes, even the owners know it. Yet the issue remains untouched because confronting it may be uncomfortable, inconvenient or risky.

That is the “elephant in the room” - something too large to ignore, yet too uncomfortable to confront. And sometimes, organisations do not fail because they could not see the problem. They fail because they saw it and did not act in time.

Kodak is a powerful example. The company, established in 1880-81, became synonymous with photography. Kodak was not unaware of digital photography. Its engineer, Steven Sasson, developed one of the world’s first digital cameras. The problem was not that Kodak could not see the future. The problem was that it struggled to........

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