It’s not every day that a startup walks into the Shark Tank India boardroom, asks for an investment of Rs 50 lakh, and walks away with a Rs 2.5 crore deal. But that’s exactly what Kiwi Kisan Window, a brainchild of Abhinav Ahluwalia and Nupur Agarwal, achieved in 2025. This Dehradun-based venture, which began as a small farmers’ market initiative, has now become a shining example of sustainable entrepreneurship.

Abhinav and Nupur’s journey started in the most unconventional way — at a drum circle in Dehradun. The two connected over their shared philosophy of life and love for community building. What began as a friendship turned into a life partnership, and eventually, a mission to empower farmers and promote sustainable living.

Kiwi Kisan Window’s first store opened in Dehradun.

The duo’s first venture was Evolve Foundation, a non-profit aimed at creating smart, sustainable villages by focusing on three pillars: livelihood generation, healthcare, and skill development.

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“To fulfil these fundamentals, we explored various projects like plantable stationery and rural ecotourism,” Abhinav recalls. This grassroots involvement brought them face-to-face with the challenges farmers face, particularly in marketing their produce and ensuring fair prices.

How ‘Kiwi Kisan Window’ was born

“Every time we spoke to farmers, two questions kept coming up: ‘Where will I sell my produce?’ and ‘How do I get the best........

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