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Selena Gomez’s Rare Beauty Redefines Success with Purpose That Performs

Rare Beauty embeds empowerment into its line by using shade names like Hope and Joy. “I think that words are extremely powerful. I want names that encourage people," Gomez said.

Selena Gomez has built a billion-dollar cosmetics brand anchored not just in celebrity power, but in empathy and a deeply personal mission. Launched in 2020, Rare Beauty is now valued at $2.7 billion and brings in over $400 million in annual revenue. One percent of all product sales directly supports the Rare Impact Fund, an initiative Gomez created alongside the line to broaden access to wellness services and youth resources.

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“To me, makeup should be easy and something that people enjoy as long........

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