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LVMH CEO Bernard Arnault Says He Uses A.I. Weekly to Design Products

LVMH CEO Bernard Arnault says he uses A.I. weekly for product design as the luxury giant expands its tech push across brands.

LVMH CEO Bernard Arnault built his luxury conglomerate on heritage brands and centuries-old notions of craftsmanship. But the 77-year-old mogul is now embracing A.I., like many of his peers. Speaking at this year’s VivaTech conference in Paris, Arnault said he personally experiments with A.I.-assisted product design on a regular basis. “Every week, we have a design session with A.I.,” he said during an onstage conversation with VivaTech co-founder Maurice Lévy yesterday (June 17). “With a young guy who is making the program work, and myself, and we design products. And then we make them a reality. And maybe one of them would be a big success.”

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The remarks offer a glimpse into how LVMH is engaging with A.I. as the luxury sector adjusts to softer demand following a pandemic-era boom. At VivaTech, LVMH unveiled DreamGallery, an immersive........

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