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At Cannes, BYD and the Superyacht Industry Charts a High-Tech Future

The latest innovations in yacht technology promise cleaner, quieter cruising, but infrastructure and buyer demand remain major obstacles.

At 25.5 meters (84 feet), and with a price available only on application, the Italian shipyard Sanlorenzo’s new yacht, SHE, made its public debut at this year’s Cannes Yachting Festival earlier this month in a setting more renowned for its film festival and beach clubs. Held ahead of the industry’s flagship trade show in Monaco, this “show before the show” offers an early indication of where the superyacht industry is heading.

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Meanwhile, SHE’s understated, glamorous aesthetic for ultra-wealthy owners marks another chapter in Sanlorenzo’s “Road to 2030” pathway. This involves a new strategic collaboration with Chinese auto giant and electric vehicle battery maker BYD on energy storage, while exploring material and fuel alternatives to preserve the yachting experience for an extremely discerning customer base.

Take SHE’s deck, where Sanlorenzo has eschewed the traditional choice of teak for a synthetic replacement........

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