Between August 29 and September 4, the ten biggest political channels on YouTube drew 94.9 million views, and Narendra Modi’s channel took 13.1 million of them, a 14 percent share. 

The Indian National Congress channel alone took 51.3 million, or 54 percent, nearly four times the Prime Minister’s total. The Indian Youth Congress added 8.6 million and Uttar Pradesh Congress 5.7 million. 

The BJP’s own channel recorded 4.5 million, Aam Aadmi Party 3.4 million, Rahul Gandhi 3.4 million, AAP Punjab 2 million, Yogi Adityanath 1.6 million and Akhilesh Yadav’s Samajwadi Party channel 1.4 million. 

A party that spent a decade showing India how politics looks on a phone now watches its rivals fill the screen.

The DataBeings figures do not make Gandhi’s channel larger than Modi’s, and Congress has not passed the BJP in subscribers or lifetime audience. Modi’s footprint remains far bigger. 

The figures measure current attention, the ability to stop a thumb mid-scroll, and that week Congress held more of it. 

Combine the Congress channels with Gandhi’s and they drew about 69 million views, while Modi, the BJP and Adityanath together drew 19.2 million, a difference of roughly 3.6 times. 

Views are not votes, and the channels differ in size, output and strategy, so no election result can be read from the gap. But a party that keeps winning attention keeps winning chances to set the........

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