Simple Energy Catches The Mass-Market Wave

Simple Energy currently makes 3,000 scooters a month and sells around 1,500. It aims to scale both to 10,000 units by March 2027

The company plans to expand its retail network from around 90 stores across 61 cities to 160-170 outlets by March 2027

In FY26, the company reported revenue of around ₹171 Cr in FY26, up sharply from roughly ₹44 Cr in FY25

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After years of chasing premium and performance-focused buyers, EV startups are now setting their sights on the mass market. While EV startups initially built their propositions around consumers willing to pay a premium for longer range, connected features and differentiated riding experiences, that playbook has started to change.

With electric two-wheelers moving deeper into the mainstream, manufacturers are increasingly looking beyond the early-adopter customer to the much larger pool of family and commuter buyers. Ola Electric and Ather Energy recently introduced more affordable, family-oriented scooters. Now, Bengaluru-based Simple Energy is joining the race with its new Wave range.

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