ServiceNow’s India Bet: Can It Put AI To Work Inside Enterprises?

ServiceNow is betting that its next leg of growth in India will come from enterprises putting AI to work even as challenges around governance, security and identity continue

The new launches have created an opportunity for ServiceNow to position itself as the layer through which enterprises orchestrate AI across their existing technology stack

The company believes AI security could eventually become a significant new cybersecurity category as enterprises move towards more autonomous systems

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Enterprise software major ServiceNow is betting that its next leg of growth in India will come not just from digitisation of IT functions, but from enterprises putting AI to work across business processes, even as the rush to adopt the technology creates a parallel challenge around governance, security and identity.

At its World Forum in India on Tuesday, October 6, ServiceNow announced AI Workflow Factory and Autonomous Engineer, two products aimed at helping enterprises identify where AI can improve work and then build, run and extend AI-powered workflows across the organisation.

The launches come at a time when Indian enterprises are moving beyond AI experimentation, with CIOs increasingly looking at how to deploy the technology across customer........

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