After Helping 200 Brands Grow, These Founders Launched Their Own Brand Inside a Facebook Group

The team behind more than 200 consumer brand launches skipped ads, influencers, and splashy campaigns to build trust before scale.

EXPERT OPINION BY VICTORIA WATTERS, MEDIA ENTREPRENEUR

Plainspeak Founders Sara Brooks, Heather MacNeil and Rachel Moore. Illustration: Inc.; Photos: Courtesy company; Adobe Stock

When the people who write CPG launch playbooks for a living started a brand........

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