On’s Founders Spend Just 33 Percent of Their Time as Traditional CEOs. They Say What They Do Instead Fuels the Brand’s Success

While some founders lean into a traditional executive role as a business grows, On’s leaders are doing the opposite. They say there’s an important reason why.

BY VICTORIA SALVES, NEWS WRITER

Photo: Courtesy Company

David Allemann and Caspar Coppetti, the co-founders and co-CEOs of........

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