This Brand Sold 3 Months of Inventory in 48 Hours. It Wasn’t Ready for the Next Part

Going viral is only a win if the supply chain can keep up.

EXPERT OPINION BY TEMILOLA AGBEDE

Every consumer brand would love to go viral. Many are not ready for what viral actually looks like on a random day of the week.

Dave Dama found this out the way most founders do: by accident. The co-founder of electric toothbrush brand AquaSonic woke up one morning in February to see the company’s Electric Pink Vibe Series had sold thousands of units on Amazon overnight, wiping out inventory that had been moving a couple dozen units a day for weeks. Dama hadn’t........

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