Hate Networking? A Simple Mindset Change Can Make It Much Less Cringe

A simple LinkedIn interaction became a yearlong client engagement. The real lesson is how listening and generosity can open unexpected opportunities.

EXPERT OPINION BY MINDA ZETLIN, AUTHOR OF 'CAREER SELF-CARE: FIND YOUR HAPPINESS, SUCCESS, AND FULFILLMENT AT WORK' @MINDAZETLIN

You know networking key to success in almost any work. But what do you do if you aren’t good at networking, and don’t like doing it? Introducing yourself to strangers, hoping they’ll help you land a new job or a new customer can feel icky. How do you make networking less cringe?

Alaina G. Levine has some suggestions for you. Levine is career coach, public speaker, networking expert, and author of Create Your Unicorn Career, and my own speaking coach. She hears from people all the time who’d be happier heading to the dentist than to a networking event. She understands why many people share this feeling, but it doesn’t have to be........

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