The Biggest Lesson From SpaceX’s IPO Isn’t About Billion-Dollar Opportunities

The conventional wisdom about entrepreneurship is wrong. The founders behind SpaceX, ElevenLabs, Cashea, and Biorce all succeeded for the same surprising reason.

BY LINDA ROTTENBERG, CEO, ENDEAVOR

A SpaceX Falcon Heavy rocket launches from Kennedy Space Center’s Launch Pad. Photo: Getty Images

In June, SpaceX debuted on the public markets at a $1.77 trillion valuation. Elon Musk is often held up as the ultimate example of someone who builds businesses because of exciting market opportunities. But is the best lesson from this year’s IPO frenzy that growing a company is all about working towards a giant exit? 

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