What Every Business Can Learn From the Chili’s-Lizzo Partnership

The best brand collaborations are earned long before the contract is signed.

Lizzo. Photo: Courtesy company

Chili’s and Lizzo dropped a new version of the Baby Back Ribs jingle last week. The video has Lizzo in a Chili’s kitchen, playing a custom flute shaped like a rib, co-writing and co-producing a remix of one of the most recognizable jingles in American........

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