Most Self-Published Books Fail. These Marketing Strategies Help Entrepreneurs Win

Seeing success with self-publishing is about more than writing a good book; It is also about understanding the business side of the process.

EXPERT OPINION BY JOHN HALL, CO-FOUNDER @HTTPS://TWITTER.COM/JOHNHALL

Illustration: Getty Images

We all love ag ood book. For many entrepreneurs,self-publishing can be a valuable pathway to building niche authority, driving business growth, or even starting a lasting secondary career as an author.

But just like any other business endeavor, long-term success is often heavily dependent on marketing. Even those who view self-publishing as a terrible idea are quick to acknowledge that with meaningful marketing, it can become a wildly successful venture.

Long-term success starts with the ‘authorpreneur’ mindset

Publishing a book is a big........

© Inc.com