The Creator Metric Brands May Care About More Than Followers

Forget the follower count. Brands want influence that converts.

Jodie Taylor. Illustration: Inc.; Photos: Courtesy subject; Adobe Stock

Jodie Taylor spent her career at Google, Morgan Stanley, and the Federal Reserve before she posted a single video. She now has 213,000 followers on Instagram and 215,000 on TikTok. When I asked her over lunch in Dumbo what the creators at the........

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