A New York City Bakery’s $60 Loaf Went Viral. Then a Grocery Giant Made Its Move

As people lined up for a coveted product, one grocery store saw a marketing opportunity.

BY CHLOE ROSENBERG, FREELANCE WRITER

Illustration: Inc; Photo: Adobe Stock

A newly opened New York City bakery sells just one type of baked good: a $60 loaf of rye sourdough bread. The........

© Inc.com