The Summer of Lemonade Is Here—and Brands From Poppi to Bero Are Racing to Cash In

First came the Shirley Temple boom. Now, nostalgia-fueled marketing has found a new taste.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc; Photo: Adobe Stock, Bero, Poppi, Starbucks, Wendy’s

After a Shirley Temple-soaked start to the year with nearly every buzzy better-for-you soda brand rolling out its own take on the grenadine and cherry classic, expect to start seeing store shelves, home fridges, drive-thru menus, and beach coolers packed with a lot more citrus. The summer of lemonade is here. 

Today, Poppi, the $1.95 billion soda brand co-founded by Allison Ellsworth, rolled out its first-ever canned lemonade, becoming the latest lemon launch among a growing list of........

© Inc.com